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Lexus Destroys Brand Image By Building A Car You Can Actually Hear
by
Edward Niedermeyer
(IC: employee)
Published: October 8th, 2009
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What kind of Lexus is this, and why is my neck hair standing to attention?
Edward Niedermeyer
More by Edward Niedermeyer
Published October 8th, 2009 2:41 PM
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nice sounding but unattractive car
There is no more Lexus SC... meet the IS Coupe. A move they should have done.. 15yrs ago! And exactly why do ya buy a M5.. if not for the motor? As for what Lexus stands for to me... Just put a set of Zip-ties in the front driver / pass compartment tying the mats to the seat frame... and that should correct any misconceptions.. Oh yeah.. Throw in the bloated RX, GX and GS in there for good measure.. with a heaping helping of the Es/ Camry and a boring as hell to look at IS... and your in for a ride to snoozeville.
You will be able to find out all about it at the Tokyo Motor Show. For everyone who believes that Lexus has got a staid image, making cars for doctors, the LF-A is going to change the rulebook. Apparently this was a pet project of the new Toyota President, hence the car having done the majority of it's development work at the Nurburgring. How many other auto company presidents are also qualified race drivers?! Perhaps this is the turning point where Big-T will NOT become the next GM. The General was famously run by beancounters. Seems like Toyoda is a passionate pistonhead. I think in Tokyo they'll be showing the LF-A plus a near to production version of the new Toyota-Subaru affordable boxer-engined sports car.