Ladies and Gentlemen, The Cadillac Of Logos

Edward Niedermeyer
by Edward Niedermeyer

Cadillac has upgraded its logo alá Audi. Old logo, for contrast, after the jump.

Edward Niedermeyer
Edward Niedermeyer

More by Edward Niedermeyer

Join the conversation
2 of 49 comments
  • Dolorean23 Dolorean23 on Oct 14, 2009

    Honestly I think that they should really ensure that everyone knows its a GM product and should spend valuable time and money on affixing a GM badge to every car, not waste time with one brand's logo! Oh wait, what's that stuck to my Saturn?

  • Stingray Stingray on Oct 14, 2009

    @hreardon Basically, if you see most of the logos, all keep within a recognizable pattern. They're image of a company and it's not usually a good idea to change them deeply. If you see how the Cadillac logo evolved, it lost most of the internal features the original had, and I'm sure they were from the family crest of Detroit founder.... The same has happened to the Buick logo, which lost the blue, red and white colors of the US flag. However, you're still able to recognise them as Cadillac and Buick. If you see the Chevy logo, it looks like the one you would find in a 60's-70's car. But in the 80's it had a blue background. Still, anytime you see a bow-tie, you know it's a Chevy. In the Xerox case, it's different, but maybe their old logo didn't fulfil the image they want to give to the company. The new Audi logo has changed very subtle. But the lettering did, and a lot, and the result is far from pleasant looking. Bertel once said that a basic rule to see how well a logo works is how it looks in the hook that keeps the pen in the shirt.

  • ToolGuy Personally I have no idea what anyone in this video is talking about, perhaps someone can explain it to me.
  • ToolGuy Friendly reminder of two indisputable facts: A) Winners buy new vehicles (only losers buy used), and B) New vehicle buyers are geniuses (their vehicle choices prove it):
  • Groza George Stellantis live off the back of cheap V8 cars with old technology and suffers from lack of new product development. Now that regulations killed this market, they have to ditch the outdated overhead.They are not ready to face the tsunami of cheap Chinese EVs or ready to even go hybrid and will be left in the dust. I expect most of their US offerings to be made in Mexico in the future for good tariff protection and lower costs of labor instead of overpriced and inflexible union labor.
  • MaintenanceCosts This is delaying an oil change for my Highlander by a couple of weeks, as it prevented me from getting an appointment before a business trip out of town. Oh well, much worse things have happened.I also just got a dealership oil change for my BMW (thanks, loss-leader prepaid plans!) and this didn't seem to affect them at all.
  • Kwik_Shift_Pro4X Gonna need more EV fuel.