Positive Post Of The Day: Miata Gets Some Competition Edition

Edward Niedermeyer
by Edward Niedermeyer

Volkswagen’s BlueSport is still in concept form, but that didn’t stop Autobild from taking it out and comparing it to Mazda’s Miata, the industry standard for affordable fun. “Not bad, truly not bad,” is how the BlueSport’s creator Marco Fabiano describes the Miata, his concept’s intended prey. Which means the BlueSport will have to be “damn good, truly damn good” to break Mazda’s 20-year stranglehold on the entry-roadster market. At least VW is clear on that much going into the project.

Autobild says that the 95 km/h-limited BlueSport feels “similar” to the MX-5, even though it hasn’t got the production go-ahead yet and the diesel engine still sounds like a tractor. But the stomach “kribbelt” around the corners and the shove is said to be admirable, which is what really matters. And since the front suspension is Polo-based, and the mid-engine drivetrain is a shoved-back Golf’s transverse unit, the BlueSport should cost less (in Europe, anyway) than the Miata. They’re saying under €25k.

On the less positive side, wasn’t this basic strategy attempted with Toyota’s MR2 Spyder? Sure, the MR2 never had a diesel option, stop-start technology, or any of VW’s conceptual teases, but otherwise the concept was remarkably similar. And despite benchmarking the Mazda, Toyota’s roadster came up well short in terms of sales. Given that VW is planning Audi, Seat and possibly Porsche versions of the same concept, VW also runs the risk of replicating the MR2’s “success” across several line-blurring brands.

But, hey, since when do enthusiasts care if a car makes money? Any competition for the Miata is enough to warrant a positive post. Because who’s going to blame us when VW decides to not bring it stateside?

Edward Niedermeyer
Edward Niedermeyer

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  • Johnny ro Johnny ro on Sep 01, 2009

    I cant buy another Mazda until they get rid of that goofy huge smiley face front.

  • Imag Imag on Sep 02, 2009

    I'm surprised no one mentioned the Gen 4 Miata, rumored to be lighter, coming in a couple years. That is where the comparison will be. Personally, I'm glad to welcome VDub to one of the best segments in town. The more the merrier, even if they are focused slightly differently. I like the look, and I love the idea of the mid-engine diesel sports car, along with it's possible Porsche offspring. Still, the next Miata or RX-7 might be the ones to grab my cash in the end. Looking forward to all of them...

  • Mebgardner I owned 4 different Z cars beginning with a 1970 model. I could already row'em before buying the first one. They were light, fast, well powered, RWD, good suspenders, and I loved working on them myself when needed. Affordable and great styling, too. On the flip side, parts were expensive and mostly only available in a dealers parts dept. I could live with those same attributes today, but those days are gone long gone. Safety Regulations and Import Regulations, while good things, will not allow for these car attributes at the price point I bought them at.I think I will go shop a GT-R.
  • Lou_BC Honda plans on investing 15 billion CAD. It appears that the Ontario government and Federal government will provide tax breaks and infrastructure upgrades to the tune of 5 billion CAD. This will cover all manufacturing including a battery plant. Honda feels they'll save 20% on production costs having it all localized and in house.As @ Analoggrotto pointed out, another brilliant TTAC press release.
  • 28-Cars-Later "Its cautious approach, which, along with Toyota’s, was criticized for being too slow, is now proving prescient"A little off topic, but where are these critics today and why aren't they being shamed? Why are their lunkheaded comments being memory holed? 'Who controls the past controls the future. Who controls the present controls the past.' -Orwell, 1984
  • Tane94 A CVT is not the kiss of death but Nissan erred in putting CVTs in vehicles that should have had conventional automatics. Glad to see the Murano is FINALLY being redesigned. Nostalgia is great but please drop the Z car -- its ultra-low sales volume does not merit continued production. Redirect the $$$ into small and midsize CUVs/SUVs.
  • Analoggrotto Another brilliant press release.
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