GM Plans 15 to 30-day Over-Supply for New Buick LaCrosse
What is Susan Docherty smoking? At the unveiling of the new Buick LaCrosse, the VP of Buick, Pontiac and GMC (which one of these things is not like the other) told Bloomberg that GM aims to keep a “75-day to 90-day” supply of the model on dealer lots. A 60-day supply is considered ideal. But, apparently, a 15 to 30-day overage would be OK, ’cause the supply would be “consistent with similar premium models such as Honda Motor Co.’s Acura TL.” And there we were thinking the LaCrosse was aimed at something in the Lexus portfolio (48-day supply). Docherty’s comparison to the Acura TL is, shall we say, invidious. The TL is a dog, with a 100-day supply on the ground. Also worth noting: Acura dealers have a 62-day supply of RLs and a 32-day supply of the TSX. And if you figure-in Acura’s SUVs, the wayward Honda brand’s total dealer inventory represents a 58-day supply.
Perhaps Docherty meant that a 75-day supply of new Lucerne’s would be more-or-less consistent with Buick’s total inventory. Although the near-luxury GM brand has an 89-day supply of the current LaCrosse, and a 99-day supply of Lucernes, thanks to the Enclave (46-day supply) their total inventory represents . . . a 74-day supply. Close enough? [All inventory stats courtesy of Automotive News, sub]