GM Eyes The Ultimate Greenwash
The AP reports that GM design chief Ed Welburn is heading a group studying name and logo changes for the General. What, like “ Precision Motors“? “Changing the background of the familiar square blue-and-white GM logo has been discussed,” according to the AP’s anonymous sources, but nothing has been decided yet. The same anonymous sources do indicate, however, that “the company is looking into changing the background color of its corporate logo from blue to green in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and better able to make quick decisions.” And remind consumers, no doubt, that GM is fully committed to covering up fundamental problems with quick, cosmetic fixes. Now more than ever.
More by Edward Niedermeyer
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"Going green" on the logo is not the answer, in anyone's mind but the government's. The people who might buy GM's products are sick of the government shoving green down their throats.
They should change the "GM" in the logo to "HONDA."
And they'd have to change the logo on all the dealer signs, too. BTW, did you know that the GM logo on the sign can be made to spin slowly? Might even be a standard feature. I thought the age of spinning signs ended years ago...
Bertel, you said GM should not change the colour of the logo, because it is like changing the colour of one's skin. Well, if Michael Jackson could do it...Seriously, though, changing the colour of the corporate logo is focussing on the wrong thing, in fact that logo is the least of their problems.