It's Always Sunny in Toyota City
While the faintest signs of economic turnaround have Detroit going back to optimistic prognosis mode, Toyota’s new boss isn’t ready to be caught guessing. Automotive News [sub] reports that Akio Toyoda is forecasting losses through March 2010, saying “we want to do everything possible to avoid a third consecutive year of losses.” Toyoda’s goal? Profitability using only 70 percent of his firm’s production capacity. Which means no plant shutdowns are planned. Keep breathing, San Antonio. Emphasizing the conservative approach is Toyota’s forecast of an $8.8 billion loss through March 2010. Analysts expect the loss to be closer to $5 billion, says AN. More autonomy for US operations and an emphasis on regionally marketed products are also major components of Toyoda’s revamp of the world’s largest automaker.