Ford Sales Slip 26%

Robert Farago
by Robert Farago
ford sales slip 26

Way hey! Ford is claiming a major victory, even as its U.S. May sales dropped 25.8 percent. The Blue Oval Boyz trumpet the fact their market share has grown to its “highest level since 2006.” So Ford is now where they were when ex-Boeing exec Alan Mulally took over (for a $25 million year one payout). And once again, Ford forgets to assign this glorious rising market share a numerical value. Let’s be clear here (even if Ford isn’t): they’re talking about retail share. At the end of the first quarter, Ford’s overall share of the U.S. market, measured traditionally, fell to 13.9 percent, a loss of 1.1 percent. What was that about lies, damn lies and Ford press releases? Drilling down is even more depressing.

Last month, sales for the Ford brand fell 36.8 percent, spraying arterially in all genres: cars (-32.6 percent), CUVs (-25.3 percent), SUVs (-60.5 percent) and trucks (-40.3 percent). Fusion sales get the PR spin award. Ford dealers managed to shift 19,786 of the hecho en Mexico four-door, up 9.4 percent. Fleet much? Incentive much? Not to take anything [much] away from the Fusion’s success, but sales of every other Ford model were way, way down. Ford can’t afford to become Mr. Fusion.

Lincoln clocked-in with a 2.4 percent lift, but get this: the only winner in its lineup was the ancient Town Car, up 103.3 percent. And let’s get real: the six-soon-to-be-seven model brand’s total monthly volume was just 8,566 vehicles. In repeat of last month’s ignominy, the badge-engineered Mercury brand outsold Ford’s premier division (by 1665 units). Led by—you guessed it—the Mercury Marquis (up six percent).

And Volvo? Lets just say the brand’s getting cheaper every month, in a -42.1 percent kinda way.

The real question: once the rabbit in the python is digested, once Chrysler and GM’s excess inventories are pushed out the door at fire sale prices, will Ford’s crosstown rivals’ customers abandon Government Motors I and II for Ford? The next few months will tell the tale. And will that be enough to even partially douse FoMoCo’s epic cash burn?

Join the conversation
2 of 47 comments
  • Ajla Ajla on Jun 03, 2009

    @eaptlm05: Why can’t people just say they can’t afford a certain car instead of cars are too expensive. It's because I think there is a difference. For example, I can't personally afford a Corvette Z06, but I do not consider that car to be "too expensive". OTOH, I can afford an Impreza WRZ STI, but I think it's "too expensive". Maybe I should have used "poor value" instead. I consider the Ecoboost V6 cars to be of poor value compared to its competition.

  • Armadamaster Armadamaster on Jun 05, 2009

    "P71 Crownvic: Look at the numbers, it is all there. Crown Vic…killed the Taurus. Grand Marquis…MURDERED the Sable. Town Car…outsold the upscale Taurus…err…MKS. " Well said and +1 on the D3 FAIL.

  • Dukeisduke Only if there's a significant price difference between it and the Lexus GX. Otherwise, no. If they do bring it over, they'll have to ditch that ugly grille.
  • Theflyersfan Chris here just gave me a big old dose of nightmare fuel with this. Let me explain... This past Saturday, driving home after doing some furniture shopping. I-64 Westbound is closed for extensive repairs in my part of Louisville so I had to take surface streets home. No problem as it's basically a straight shot from said furniture store to my domicile. Now, I had that recent spinal fusion surgery in my neck complete with four screws, some plates, artificial bone, and the chance that things might not have healed correctly so things are a bit tender and sore still. Driving home in a part of the area named St. Matthews when I pass a Walgreens. Barreling out of this Walgreens and totally ignoring the stop sign, and situational awareness of ANYTHING around him is a truck, very similar to the one shown above. Same color even. It's a four lane road - main drag through town. I'm in the inside lane and this 7,000 pound monstrosity is suddenly feet from turning an MX-5 into shrapnel. Top is down, had my wits, quickly downshift and manage to do a wild u-turn like move into the oncoming traffic lanes but avoided the hit. The neck, however, didn't like the strain and trauma and sent parts of my body into fits of limited sensations and pain. The truck driver, realizing what he's done suddenly stops. My top is down, windows are down, and we make eye contact as I pull alongside the person I have suddenly wished death on inside a flaming pit. And if I repeat the sentences of what was yelled at that jack***es face, I'll be on insta-ban here in milliseconds. He yells over, "Man, I'm sorry...I didn't see ya!" Well, ***face, learn what a stop sign means and scan the scene first. And get something that you can see over and in front instead of the blind spots that hide everyone under the age of 14 in front of the truck. So, I'm all for forcing these overdone, oversized, overfed, overstyled, guzzling, tiny-genital compensating redneck wannabe road monsters taken out back and put to rest and we return to normalcy. Made it home hurting like hell and tests were done today to check for further injury. And that Mazda can turn and spin on a dime... Try that move in that Sierra AT4XBZQZW8! whatever.
  • Dukeisduke I've read stories about that air suspension system - insanely high pressures, and crazy expensive to repair. I loved the Mark VIII's styling back then, but it definitely hasn't aged well.Also:"Mark VII was the first Mark available with dual front airbags..." Did you mean Mark VIII?
  • Kwik_Shift With qualified AA Californians set to get a million reparation dollars each, Tesla sales should soar then. 😏
  • Dukeisduke Six figures for what's basically a four-wheeled Slingshot? I don't they'll get a lot of takers, at least for on-road use.Does it have ABS or traction control? I imagine it's a snap to break the wheels loose.