Prius Styling To Influence Toyota Lineup
Toyota’s Prius will extend its domination of the auto design zeitgeist, according to an Automotive News (via Autoweek) interview with Toyota global design chief Wahei Hirai. The third-generation Prius rocks ToMoCo’s latest “free-form geometrics” design language, an “avant-garde, high-tech look that also screams green.” The new Prius has improved its Cd from .26 to .25, with the help of “aero corners” and a reworked grille that shows Toyota’s way forward. “It’s an anti-traditional grille,” says Simon Humphries, general manager for global design. “It’s one step closer to the ultimate goal, which is going grilleless.” The “bolder” presentation of the hood emblem will also find its way onto other Toyotas as well. Which to my way of thinking is no good thing. Where the outgoing Prius was generic looking to the point of becoming iconic, the new model seems almost like a step backwards to the fussy awkwardness of the first-generation Prius. Although much of the visual discord is a matter of proportion, rather than details, news that this new model will influence Toyotas everywhere is reason to give pause. Think about it, man. No one may ever buy a Toyota based on its looks ever again.
More by Edward Niedermeyer
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I do not give a flying fish if they are successful; I hate Toyota and their marketing strategy with a passion. This just poured oil into a raging bonfire. For now, at least.