1957 Ferrari Testa Rossa or Chrysler's Viper Business. Your Choice. $10 Million

Richard Chen
by Richard Chen
1957 ferrari testa rossa or chrysler s viper business your choice 10 million

The Detroit Bureau reports today that in a bankruptcy court document, CEO Robert Nardelli stated that Chrysler LLC offered for sale the Detroit Viper factory (and presumably the tooling and intellectual property to go along with it) for a mere $10 million dollars. The factory has been up for sale since this past August, but sadly there was “no purchaser interest.” 2008 Dodge Viper sales were 1,172, up 169 percent over the prior year. According to another bankruptcy filing, the operation was previously been slightly profitable, with a net $16 million in 2008 before taxes, interest, depreciation, and amortization. With those kinds of numbers a buyer would need to spend several times the purchase price just to keep the assembly line humming. We all know how challenging it is these days for a sports car manufacturer to stay solvent, SUVs or not.

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  • Fallout11 Fallout11 on May 28, 2009

    But lw, there are....what, maybe 200 potential "Viper" customers in the world (based on last year's generous Chryco Viper sales figures)? Who wouldn't rather have or could afford something else better, but could and would still fork out for a Viper, made by someone else? Not worth the effort, I suspect. Chrysler never received even a single offer for the Viper operations (per court filings) for one clear and obvious reason - they're effectively worthless. http://rumors.automobilemag.com/6517054/news/chrysler-never-received-offer-for-viper-operations/index.html

  • Essen Essen on May 28, 2009

    Fallout, Read the rest of the article - they did in fact receive an offer of $5 million

  • Fallout11 Fallout11 on May 29, 2009

    Yes, but they (DMW) couldn't prove they actually HAD $5.5 million (to the court's and Chrysler's satisfaction). My neighbor's 4 year old could offer $10 million for Viper by the same logic.....but neither would be considered a "real" offer.

  • Essen Essen on May 29, 2009

    Yeah, the Detroits News reported that the only offer fell through.