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Toyota Tundra Superbowl Ad: And It Burns, Burns, Burns
by
Robert Farago
(IC: employee)
Published: February 2nd, 2009
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Robert Farago
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Published February 2nd, 2009 7:37 AM
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As I understand it, the original design goal was to cost effectively create something purely from Land Cruiser hence the drive train. I don't believe Land Cruiser sales hit the mark they needed to create a combined Tundra/Land Cruiser plant, nor did the conditions require it eventually. Toyota will keep refining it for sure, it will gain market share. When fuel prices rise, they're ready with a superb 24mpg 479ft/pd 4.5L V8 twin turbo diesel.
Like it or hate it, I'm really curious to see if the 2010 model addresses the issues of the current model. Toyota's been known for fixing known problems for new model years... let's see if they've still got it.