GM Sales Forecast Lasts Seven Days
I had to check it myself. Yup. On January 15, General Motors lowered their sales forecast for 2009 from 12m units per year to 10.5. Today, seven days later, Bloomberg reports that The General reckons sales will fall below 10m. “There are a whole bunch of different forces at work,” GM sales analyst Michael DiGiovanni said in a conference call. For that he gets paid? Bloomies tries to fill in the blanks– and falls back on data. “Dwindling consumer demand will further reduce revenue for automakers in the U.S. already reeling from an 18 percent drop in sales last year to 13.2 million cars and light trucks, the fewest since 1992. Monthly annual selling rates have exceeded 10 million units since a 9.8 million pace in August 1982, according to Autodata Corp. of Woodcliff Lake, New Jersey.” And then they give up on GM, preferring to quote the eminently, endlessly loquacious AutoNation jeffe Mike Jackson. “Industry sales are at depression levels of 10 million” Jackson told Bloomberg TV. “The industry is going to need further bridge loans to get through this turmoil.” Hmmm. Did GM lower its forecast to pump-up the volume on the “too big too fail” (a.k.a. it wazzunt me) rhetoric?