Ford Has a Brainwave: Build the Cars People Want to Buy
Ford tells us that J.D. Power tells them that “30 percent of new vehicle shoppers who walk away from a dealership do so because the dealer did not have the exact vehicle with the colors and options they wanted.” Yeah, right. That what they say… Never mind. As suspicious as this factoid may be, Ford has decided it should use one of them there computer-type things to “determine the vehicle configurations customers in different regions of the country most want.” And once they do that, why not “significantly reduce the number of orderable combinations across its vehicle lineup”? You know; like, I’m thinking… Honda! “For example, the new 2010 Ford Fusion will be available in 104 popular orderable combinations, compared with 2,602 configurations for the 2008 model year. For the entire Ford brand, the company has reduced orderable configurations by 90 percent from the 2008 model year.” No seriously. This makes sense. It’s a good sign the lights are [still] on in Dearborn. Long overdue.