Pre-Review: 2009 Ford F-150

pre review 2009 ford f 150

This week, I went to Detroit on an all-expenses-paid junket extravaganza, where I drove the snot out of the new Ford F-150. What I took away from the experience, in addition to the F-150 (full review tomorrow) is twofold. First, Ford may have seriously lucked out on the 2009 F-150, because rather than focusing on peak horsepower, or acceleration, or size of wheels, or bling, or whatever else, it’s as though they’ve designed the truck pretty much directly for commercial users and heavy haulers. The people that actually need pickup trucks. Also known as “the only people that are going to continue buying pickup trucks in the forseeable future.” The F-150 performed extremely well in the proving grounds testing (Why wouldn’t it? Though I really liked the Chevy Silverado as well). Secondly, I’m not a fan of the Toyota Tundra. I drove it back to back with the Chevy Silverado, F-150, and Dodge Ram. The Tundra performed embarrassingly: TTAC has put in a call to Toyota to see if they want some kind of rebuttal.

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  • Tdoyle Tdoyle on Oct 17, 2008

    As the current owner of an '05 F150, the problem is that it really isn't THAT much different looking than mine. Much of the same sheetmetal with the same door and roof stamping with an fairly fugly-front and non-descript rear. It isn't enough to make me trade...

  • Justin Berkowitz Justin Berkowitz on Oct 17, 2008

    @tdoyle: They'll give you $2000 if you do want to trade it. Owner loyalty, or something.

  • EBFlex "I'd add to that right now, demand is higher than supply, so basic business rules say to raise the price."Demand is very low. Supply is even lower. Saying that demand is outstripping supply without providing context is dishonest at best.
  • IBx1 Took them long enough to make the dashboard look halfway decent in one of their small trucks.
  • Mcs You're right. I'd add to that right now, demand is higher than supply, so basic business rules say to raise the price. The battery tech is rapidly changing too. A battery tech in production today probably won't be what you're using in 2 years. In 4 years, something different. Lithium, cobalt, and nickel. Now cobalt and in some cases nickel isn't needed. New materials like prussian blue might need to be sourced. New sources might mean investing in mines. LMFP batteries from CATL are entering production this year and are a 15% to 20% improvement in density over current LFP closing the density gap with NCA and NCM batteries. So, more cars should be able to use LMFP than were able to use LFP. That will lower costs to automakers, but I doubt they'll pass it on. I think when the order backlogs are gone we'll stop seeing the increases. Especially once Tesla's backlog goes away. They have room to cut prices on the Model Y and once they start accumulating unsold vehicles at the factory lot, that price will come tumbling down.
  • Acd Fifteen hundred bucks for OnStar makes some of the crap Southeast Toyota Distributors and Gulf States Toyota forces their customers to buy seem like a deal.
  • EBFlex Remember when Ford was all self pleasuring about the fake lightning starting under $40k? We all knew it was BS then and that Ford was taking a massive loss just to make that happen. This solidifies that.