Honda Down 1.6%
Despite predictions to the contrary, Honda reported a sales loss this month compared to July 2007, down 1.63%. Total car sales went up 14 percent, but were outweighed by a 22 percent drop in truck sales. Accord sales led the pack with a very healthy 41,382, Civic further behind 29,125, and both up over the year before– but not enough to boot Ford F-Series from the sales throne. Fit posted an all-time high at 12,266, and Acura's sole bright spot was a 25.6 percent rise in TSX sales. Almost every other vehicle was down by double digit percentages, including all CUV's.