GM Prices Cadillac Escalade Hybrid at $71,685. Yes Way.
GM Car Czar Bob Lutz' infamous pre-Katrina remark, " Rich people don't care about gas," has once again come back to haunt him. This time it arrives in the form of a $71,685 two-mode hybrid; a rebadged Chevy Suburban SUV called the Cadillac Escalade Hybrid. Here's the problem: Bob's remark implied that rich people are environmentally unconscious (and, by extension GM). If that's true– and I'm not saying it isn't– why would anyone pay an extra $14,795 (over the base 'Slade) or $3600 (for the two-mode propulsion system's premium) to buy a gas – electric version of the Escalade? Is it because they care about looking like they care about the price of gas? And if that's right– and I'm not saying it is– wasn't Maximum Bob wrong in the first place? And if these rich people really cared about looking like they cared about the price of gas, why would they buy a hybrid SUV (20 mpg city) instead of something more fuel efficient (if a lot less big and infinitely less bling)? How many rich, luxury-loving, boat-towing, gas price or carbon-footprint-aware SUV drivers are there, anyway? Last question (I swear): how much did this doomed PR-mobile cost GM? OK, one more. How long before those hybrid stickers and badges show up on eBay? [First photo of one of these in the wild– customer owned– gets an honorable mention.]