Volkswagen's June Sales Up .03%
Volkswagen is amongst the first of the manufacturers sending out its
SOS June sales numbers. Despite the numbers and the claim that they're enjoying the "best sales month since August 2006," the picture at VW is grim. if not for the new Tiguan, they'd be cratering with the best (worst?) of them. VeeDub's compact SUV-crossover-thingy sold 1044 units in June. Can the Golf-on-stilts keep-up the big Mo for the rest of the year? Equally worrying, has the Tiguan cannibalized sales of the Jetta and Rabbit, which were both down from last month? That's what should send Volkswagen of America boss Adrian Hallmark running for the Immodium. While a 1500 unit hit doesn't sound a lot, the percentages– Jetta down 11.3%, Rabbit down 18.9%– are straight-up scary. The explanation: unimpressive gas mileage from standard five-cylinder engines. Hello? Volkswagen has fleets of cars in Europe (under three different nameplates) that are all fuel efficient, fun to drive, and don't feel cheap. And none of them was designed or prepared for sale in the United States. A VW lineup including the Fox, Polo, Skoda Fabia or Roomster would be kicking ass in today's gas conscious U.S. market. The new U.S. diesel Jetta is great, but pricey (both to buy and run). Screwing itself, VW is.
Immensely bored law student. I've also got 3 dogs.
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