Powered by Abwrackprmie: Germany's June Sales Up 40 Percent

Bertel Schmitt
by Bertel Schmitt

New car registrations in Germany, Europe’s biggest auto market, went stratospheric by 40 percent in June. At record numbers, Germany’s Autofahrer junked their old cars, collected €2500 and bought a new one, says Reuters. This followed a May that also saw a 40 percent rise over the same month last year.

New car sales in the first six months of the year were two million units, a gain of 26 percent.

Sales in June were again led by the smallest car models. Sales of Mini-sized cars rose 120 percent, next size up rose 85 percent. Registrations of premium cars, mid-sized models, sports cars and vans fell at double-digit rates, the importer interest group VDIK said.

Sales to private owners rose 99 percent while corporate ownership dropped 20 percent. No wonder, Germany’s cash for clunker Abwrackprämie is paid to private owners only.

All in all, Germany expects to sell anywhere between 3.6 million and 3.8 million new cars this year, compared with three million in 2008. Unless the Abwrackprämie is extended, the German sales rocket will plunge back to mother earth in 2010 with sales of around 2.6 million, experts expect.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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