As TTAC's Best and Brightest know, Smart's proud parents, the German geniuses who adopted, abused and then disowned Chrysler, long resisted the calls to bring the Smart stateside. And then, eventually, did. In the first six months, 11,400 Smart fortwo have found new
closets homes. If you're an aspiring American smarty pants, you'll have to wait a year; some 30k prospective buyers are holding their  horses. And while used full-sized SUVs are worth less than a plate of cocoa and lefse, you can sell your Smart fortwo with a nice profit. Elizabeth Szewczyk tells the Washington Post she gave up her Jeep Wrangler for a Smart car and never (couldn't?) look back. Szewczky (pronounced “Schwwwing”) remembers “watching the fuel gauge drop as she drove down the highway and realizing it was time to trade in her childhood dream." [ED: Safe driving or what?] And anyway the Smart gets her a lot more attention than the Wrangler did. Is that point? We report, you deride.
Brand strategist and conceptualizer. Working with communicating premium brands for manufacturers around the world.
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