June 2008 Market Share

@# cleek Says: July 9th, 2008 at 8:27 pm I pose the same question as NoSubstitute. “Is THIS the competition that will wipe the floor with 2.8?” If the chart had included trends - i.e. who goes up, what's coming down, and volume accumulation+/-, then you'd have some more info to go on. In addition, if the chart showed margin realized per vehicle, you'd see that the competition is already wiping the floor with the 2.8. The fact that customers are rethinking the car equation is hurting most manufacturers - but some have thicker skin. An indication: in the UK air pollution from cars has dropped by more than 3%, due to people downsizing, using their cars less and moving to other modes of transportation. Which means that all growth projections car manufacturers were going by are out the window -- that creates an across-the-board kneecapping.

Shocking numbers. In cars (where the action is), Honda has nearly triple the sales of Chrysler, and is 40% above Ford. At already 80% of GM's sales, Honda will soon be a close second to Toyota. And Honda does almost all of it on the back of 2 products: the Civic and Accord, which last time I looked were 2 of the top 3 selling vehicles in the US. Wow.

Apparently as this site has it's followers regardless, so does Toyohonsan. I've been inside the Asian brands and can't see the reasons they outsell either. If I looked at LCD HI def tv's that way. I would buy one brand all the time. I don't. I shop for the best deal on a few different brands.

I just got out of a newer corolla and I wasn't much impressed. I think GM and Ford make nicer interiors but the driver bought the Toyota for it's reliability. He simply doesn't have time to deal with vehicle problems and after 60K it still hasn't needed anything more than routine maintenance. It's the perception that domestics cars are pieces of shit that still haunts them, even after models were retired, new power trains introduced and mass marketing attempts to convince otherwise. In the end the market decides.