By on July 9, 2008

 As previously promised, here are the June 2008 market share numbers for the top five automakers.  Click here for a comprehensive chart of 2008's market share data

Make

 

Cars

Trucks

Total

General Motors

 

17.5%

28.4%

22.1%

Toyota Motor Sales U.S.A.

 

19.1%

12.3%

16.2%

Ford Motor Co.

 

10.2%

21.0%

14.8%

American Honda Motor Co.

 

14.2%

9.0%

12.0%

Chrysler LLC

 

5.2%

16.3%

9.9%

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26 Comments on “June 2008 Market Share...”


  • avatar
    seoultrain

    Since I requested these numbers twice, I feel compelled to comment.

    Apparently GM’s 22.1% figure is the lowest ever. Isn’t that still higher than the 19% that’s been thrown around? Or was the 19% for cars only?

    I like these market share numbers. It’s very hard to see how competitive a company is when everyone is down. Market share gives a good look at what people are (and aren’t) buying. We can also see how the Big 3 are still dependent on trucks. I’d like to see TTAC keep these numbers around to show the trends in market share.

    And just out of curiosity, once Chrysler implodes, will they be replaced in these sales number updates? seems like Hyundai/Kia and Nissan are battling for 6th.

  • avatar
    ZoomZoom

    I hereby promise to stop referring to GM, Ford, or Chrysler as “the big 3”, the “2.8”, “2.5”, or the “Detroit 2.blahblah”.

    Actually, I’ve already found myself doing that in the last couple months.

    And by the chart above, they clearly don’t deserve the implied recognition, not even if qualified by the name “Detroit” or the word “domestic.” I think I’ll just adopt the acronym GFC and maybe not even capitalize it.

  • avatar
    John Horner

    It sure would be interesting to see fleet numbers backed out of those totals. GM seems to pump a horrific number of it’s cars into the fleets. Toyota also seems to be pushing a fairly large number of cars into rental fleets from the looks of lots in our area.

  • avatar
    thalter

    As the market continues to move to cars from trucks, it is easy to see who the winners are going to be (Toyota, Honda), and who the losers are going to be (Chrysler).

  • avatar
    Skooter

    Yes. GM’s numbers are skewed because they probably are all fleet sales while Toyota has absolutely no fleet sales at all. Oh, and I know that the crossover Lambdas are selling well “because I see a lot of them on the road around here”.

  • avatar
    jfsvo

    Honda must have picked up a relatively big amount of market share in June 08. It would also be interesting to see the % change from previous month and also year-to-date.

  • avatar
    gawdodirt

    Very good info. Not at all akin to current sentiment of GM’s product.

    Toyota has been flooding the rental fleets here for sure. I even saw a Prius “Discount Cab.”

    So, if it does happen that GM files, who does the loss benefit and in what order?

    Made in America does have clout. Somewhere…

  • avatar
    210delray

    Wow, this looks like the European market now!

    I didn’t realize Toyota had a bigger market share in cars than GM.

  • avatar

    seoultrain

    Apparently GM’s 22.1% figure is the lowest ever. Isn’t that still higher than the 19% that’s been thrown around? Or was the 19% for cars only?

    GM’s market share was 19.2% in May. These numbers are for June.

  • avatar
    NoSubstitute

    I’ve rented cars twice in the last two weeks. In both cases, Hertz “upgraded” me to Toyotas, a Highlander and a Solara. My first impression: boy, there sure are a lot of these things on the lot. Second (after spending considerable time in each) : these are the cars that Detroit couldn’t beat?

  • avatar

    jfsvo
    Honda must have picked up a relatively big amount of market share in June 08. It would also be interesting to see the % change from previous month and also year-to-date.

    Added above.

  • avatar
    AKM

    Wow! Numbers talk by themselves as to why some automakers are in trouble. That’s most enlightening…

  • avatar

    John Horner
    It sure would be interesting to see fleet numbers backed out of those totals.

    Yes it would. If you have them, I’ll be happy to make the adjustment.

  • avatar
    davey49

    Toyota will collapse just as quickly as GM does if everyone stops buying trucks.
    Changing the definition of truck affects the percentages. If you called the Lambdas, Vue, Equinox and Torrent cars GM might have a bigger market share in cars.
    Lots of fleet sales of Toyotas.

  • avatar
    seoultrain

    GM’s market share was 19.2% in May. These numbers are for June.

    oops, sorry FW. I was looking at 2007 numbers. Careless google searching. Thanks for the clarification.

  • avatar
    RedStapler

    NoSubstitute:

    Second (after spending considerable time in each) : these are the cars that Detroit couldn’t beat?

    They can usually hang Toyhondaissan on iniital quality.

    Its the $1-2k that has been shaved in places that you don’t see that bites you in the rear. The plastic torque converter in my Jeep for example.

  • avatar
    Orian

    davey,

    Toyota won’t collapse just as quickly as GM if trucks tank further. Look again at the numbers. Then look at the profits (or lack of in GM’s case).

  • avatar
    RedStapler

    avey49:

    Toyota will collapse just as quickly as GM does if everyone stops buying trucks.

    If the light-truck market disappeared tomorrow Toyota would survive. It would struggle for a while but between their cash horde, technological bag o’ tricks and dominant share they would survive.

  • avatar

    “The pain, boss. The pain!”

    Speaking of a Toyota collapse is premature, but it’s also clear that their being tempted to “diversify” is hurting them. With their accumulated warchest there’s no threat to the company – but I’m pretty certain they wish they’d not opened those Tundra factories. They need years of steady profit to recoup that investment, and now that profit is not so certain.

  • avatar
    cleek

    I rent from Hertz frequently and Toyota has replaced Ford (former owner) as the fleet seller of choice. I have driven just about everything except the Sequoia now.

    I pose the same question as NoSubstitute. “Is THIS the competition that will wipe the floor with 2.8?”

  • avatar
    LenS

    If one of the Detroit 3 goes down, those underused Tundra factories would probably provide the extra capacity to take advantage.

    I wonder if Toyota had that in mind as a backup purpose for those Tundra production lines when they made the decision to go forward. If gas stays cheap, then sell lots of profitable trucks. Or if gas gets expensive, use that capacity to grab the fallen GM/Ford/Chrysler’s market share.

  • avatar
    quasimondo

    If one of the Detroit 3 goes down, those underused Tundra factories would probably provide the extra capacity to take advantage.

    If nobody’s buying trucks now, what makes you think they’ll start buying if a Detroit company goes under?

  • avatar

    @# cleek Says:
    July 9th, 2008 at 8:27 pm

    I pose the same question as NoSubstitute. “Is THIS the competition that will wipe the floor with 2.8?”

    If the chart had included trends – i.e. who goes up, what’s coming down, and volume accumulation+/-, then you’d have some more info to go on.

    In addition, if the chart showed margin realized per vehicle, you’d see that the competition is already wiping the floor with the 2.8.
    The fact that customers are rethinking the car equation is hurting most manufacturers – but some have thicker skin.

    An indication: in the UK air pollution from cars has dropped by more than 3%, due to people downsizing, using their cars less and moving to other modes of transportation.
    Which means that all growth projections car manufacturers were going by are out the window — that creates an across-the-board kneecapping.

  • avatar
    SherbornSean

    Shocking numbers. In cars (where the action is), Honda has nearly triple the sales of Chrysler, and is 40% above Ford. At already 80% of GM’s sales, Honda will soon be a close second to Toyota.

    And Honda does almost all of it on the back of 2 products: the Civic and Accord, which last time I looked were 2 of the top 3 selling vehicles in the US.

    Wow.

  • avatar
    gawdodirt

    Apparently as this site has it’s followers regardless, so does Toyohonsan. I’ve been inside the Asian brands and can’t see the reasons they outsell either.

    If I looked at LCD HI def tv’s that way. I would buy one brand all the time. I don’t. I shop for the best deal on a few different brands.

  • avatar
    GS650G

    I just got out of a newer corolla and I wasn’t much impressed. I think GM and Ford make nicer interiors but the driver bought the Toyota for it’s reliability. He simply doesn’t have time to deal with vehicle problems and after 60K it still hasn’t needed anything more than routine maintenance.

    It’s the perception that domestics cars are pieces of shit that still haunts them, even after models were retired, new power trains introduced and mass marketing attempts to convince otherwise.

    In the end the market decides.

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