Bugatti: Veyron Profitable by 2010, New Model by 2011. Or 2012. Or Never
Since its introduction in 2005, the Bugatti Veyron hasn't made a dime for corporate parent Volkswagen. The original development costs were so high that even with a million dollar price tag, the Veyron sales weren't enough to put the project into the black. According to an interview with Bugatti CEO Dr. Franz-Josef Paefgen in the Netherlands' AutoTelegraaf, Bug will turn a profit in those most magical of years, 2010. That's when they'll finally sell enough of the quad-turbo meisterwerk to pay for the program. As for another model, who needs another model? But seriously, a replacement for the Veyron will supposedly arrive in 2011 or 2012– soon enough that collectors may take the claim seriously, but far enough away that VW can change their plans completely if needs be. But since Bugatti can only sell so many Veyrons, and there are only so many Fifth Avenue designers to stamp their logo on a "version" of the car, it seems reasonable that they'd have to do something else. But what? A targa– sorry, removable panel roof? A four-door sedan? A 2000 horsepower coupe? When your modus operandi is "ridiculous," it's hard to follow that up as being "even more ridiculous." And don't forget, Volkswagen also has Bentley and Lamborghini in the wheelhouse. Decisions, decisions. I know! What about killing the brand?
Immensely bored law student. I've also got 3 dogs.
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