Honda Skydiving Plane Crashes, Kills Two
The DAY AFTER a team of Honda-promoting skydivers performed a formation for a live UK TV advertisement, the plane used for the stunt has crashed. The accident killed the pilot and a skydiver. According to The Daily Telegraph, a total of ten skydivers attempted to exit the stricken plane as "one of the aircraft's wings snapped off and it plunged to the ground, where it burst into flames." The paper also reports that "Honda and Channel 4 said they did not believe any of the skydivers involved in the accident had taken part in the filming of the advert." Clearly, our warning that the stunt could prove a human and PR catastrophe had a firm basis in reality. Whether or not the tragedy will prevent future live stunts remains to be seen.
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