Kia Bares Its Soul

Justin Berkowitz
by Justin Berkowitz
kia bares its soul

It seems like just yesterday that we brought you pictures of Kia's concept car, the Soul. And it actually was just yesterday that commenter Russell noted that Kia doesn't have an "it" car. What a difference a day makes. Kia [via] has revealed the official production version of its newest compact hatch, the Soul. It's meant to compete in the smaller segments of the car population– although whether it's a B-segment car (Honda Fit/Jazz, Toyota Yaris, Ford Fiesta) or a city car (Fiat Panda) remains to be seen. What we do know: it retains most of the concept car's somewhat distinctive styling, and that Kia will do the reveal thing at the Paris Auto Show [RF: you are sending me, right?] in October. Considering Kia's optimistic goal of doubling non-Korean sales by 2010, you can bet your Rio that the Soul train's coming to North America as fast as they can crank 'em out.

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  • Carlos.negros Carlos.negros on May 23, 2008

    I can just imagine the conversations. I call the Kia dealer and tell them, "my damm soul caught on fire!" Or, telling my friends that "I sold my soul" or, "traded my soul because my my wife had a Fit."

  • Justin Berkowitz Justin Berkowitz on May 23, 2008

    @carlos.negros: Why did Mickey Mouse divorce his wife Minnie Mouse?

  • Carlos.negros Carlos.negros on May 23, 2008

    Justin, I don't know. Why?

  • David C. Holzman David C. Holzman on May 23, 2008
    I see a lot of Kias and Hyundais around these days. They are cheap, they work. They are ugly, but so what? They are cheap, they work. Hyundais are actually better looking than more than half the cars sold these days. And I don't like to say that--I'm still quite prejudiced against Korean cars. But it's true. Kia--no.