Kia Bares Its Soul


It seems like just yesterday that we brought you pictures of Kia's concept car, the Soul. And it actually was just yesterday that commenter Russell noted that Kia doesn't have an "it" car. What a difference a day makes. Kia [via www.kia-buzz.com] has revealed the official production version of its newest compact hatch, the Soul. It's meant to compete in the smaller segments of the car population– although whether it's a B-segment car (Honda Fit/Jazz, Toyota Yaris, Ford Fiesta) or a city car (Fiat Panda) remains to be seen. What we do know: it retains most of the concept car's somewhat distinctive styling, and that Kia will do the reveal thing at the Paris Auto Show [RF: you are sending me, right?] in October. Considering Kia's optimistic goal of doubling non-Korean sales by 2010, you can bet your Rio that the Soul train's coming to North America as fast as they can crank 'em out.
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I can just imagine the conversations. I call the Kia dealer and tell them, "my damm soul caught on fire!" Or, telling my friends that "I sold my soul" or, "traded my soul because my my wife had a Fit."
@carlos.negros: Why did Mickey Mouse divorce his wife Minnie Mouse?
Justin, I don't know. Why?