New Chinese Roewe Revealed

Justin Berkowitz
by Justin Berkowitz
new chinese roewe revealed

Usually new Chinese cars are either knock-offs or just look horrendous (see Chery's V2). But designs in the PRC have been getting better (how could they not?) And now Roewe– the company that bought the rights to make the Rover 75 sedan after the British company imploded a few years ago– has reskinned and updated the 75. And it looks outstanding. In fact, this might be the best-looking Chinese car to date. The Roewe 550 is a midsize sedan, on the scale of a Honda Accord. Much of the design and engineering work was done by pros from the European engineering firm Ricardo, a subcontracter to Roewe's owner SAIC. The interior cribs some design elements from BMW and Renault. But overall this is a very impressive vehicle for a country known for platypusian vehicles and inelegant knock-offs.

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  • Geotpf Geotpf on Apr 17, 2008

    dastanley-The mixing up Ls and Rs is a Japanese thing, not a Chinese thing (they are basically the same sound in Japanese, but that's not a problem for Chinese speakers). (Insert jokes about Colorras, Camlys, and Accolds here.)

  • Nicodemus Nicodemus on Apr 18, 2008

    However, the letter V does not always transliterate. The name Roewe is actually how Rover is pronounced. And that.

  • Nicodemus Nicodemus on Apr 18, 2008

    This car might end up being built in Longbridge wearing MG badges.

  • RoweAS RoweAS on Apr 18, 2008

    Looks like the Opel Insignia