Ford: We'll Reduce Greenhouse Gas Emissions by 30% by 2020
Remember Ford's promise to improve SUV fuel economy by 25 percent by 2005? Or the one about building a quarter-million hybrids by 2010? Well, the Detroit Free Press reports that The Blue Oval Boyz are at it again. FoMoCo's pledged to reduce greenhouse gas emissions from its U.S. and European vehicles (no mention of Chinese or Australian models) by 30 percent by 2020. So what makes them think they can keep this promise? Better modeling, says Ford's VP for sustainability, environment and safety engineering. "We started this 'modeling' three years ago" Sue Cishcke reveals. "And that's given us confidence to be able to say what our thinking and blueprint and plan is, and how it's aligning with the regulations." Of course, meeting the new Corporate Average Fuel Economy (CAFE) standards will increase fuel efficiency by 40 percent– and reduce greenhouse emissions drastically. And when do these new regs go into effect? Why it's 2020! What a coincidence.
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hat tip to Katie. lol
Perhaps they shouldn't loudly proclaim THIS promise on every roadside billboard sign within 50 miles of Detroit ... just in case the have to renege again. Just a thought, Ford.
Sounds like a positive spin on their expected failure to meet CAFE. Good marketing PR. Ms. Cischke has perfected this over the years.