Hybrid Scion Coming?
We reported earlier that ToMoCo is considering adding a pickup to the Scion line in hopes of boosting sagging sales of its "youth brand." The Detroit News reports that a hybrid drivetrain might be the sales medicine Scion needs. "Does it make sense to have a hybrid powertrain?" asks Scion VP Jack Hollis, answering his own rhetorical flourish with "We don't know the answers but we're very open-minded." Although the gas – electrification of the current lineup makes a lot more sense than a Scion truck or SUV, it raises a few questions about Toyota's burgeoning brand portfolio. If Lexus gets a hybrid and Toyota launches a new Prius brand, where does a hybrid Scion fit in the mix? GM-style brand proliferation issues aside, Toyota has committed to equipping all of its offerings with hybrid drivetrains by 2020; the sooner it can exploit economies of scale, the quicker it can lower its costs for the still-expensive system. Note to Volt: the car in front is still a Toyota.
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