Tweak Your Tatas On Line
VW marketed the Beetle to baby boomers bent on blinging their Bug (or whatever they called it back in the day). MINI and Scion found considerable success with the same concept, aimed at Gen Y. Now Tata Motors want to encourage whatever generation is next (Z? Back to A?) personalize the cheapest car in the world. On the freshly-launched Nano's freshly-launched web site, you can play with your Tata and add all kinds of dress-up gear (sorry, no bra available yet). Want racing stripes, fancy wheels or custom seat covers (sorry, no sacred cow spot patterns available)? They're just a mouse click away. Tata doesn't 't say what all this personalization will cost, but it can't be that much. I mean, who's gonna buy a disposable car then double its price with accessories? The bad part: no matter what colors or toys you add to the Nano, it still looks like a bloated Isetta. And it's probably just about as safe– though a LOT safer than four people on a moped.
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With this web site, one could design a pair of Bodacious Tatas...
They need to offer it in [s]Former[/s] British [s]Colony[/s] Racing Green.
I wonder if they've ever cliniced the Tata moniker here in the states. Everytime I read it I'm reminded of the fact that tatas is an old vaudeville expression for breasts.