Tweak Your Tatas On Line

Frank Williams
by Frank Williams

VW marketed the Beetle to baby boomers bent on blinging their Bug (or whatever they called it back in the day). MINI and Scion found considerable success with the same concept, aimed at Gen Y. Now Tata Motors want to encourage whatever generation is next (Z? Back to A?) personalize the cheapest car in the world. On the freshly-launched Nano's freshly-launched web site, you can play with your Tata and add all kinds of dress-up gear (sorry, no bra available yet). Want racing stripes, fancy wheels or custom seat covers (sorry, no sacred cow spot patterns available)? They're just a mouse click away. Tata doesn't 't say what all this personalization will cost, but it can't be that much. I mean, who's gonna buy a disposable car then double its price with accessories? The bad part: no matter what colors or toys you add to the Nano, it still looks like a bloated Isetta. And it's probably just about as safe– though a LOT safer than four people on a moped.

Frank Williams
Frank Williams

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4 of 7 comments
  • TexasAg03 TexasAg03 on Jan 11, 2008

    With this web site, one could design a pair of Bodacious Tatas...

  • BabyM BabyM on Jan 11, 2008

    They need to offer it in [s]Former[/s] British [s]Colony[/s] Racing Green.

  • Willbodine Willbodine on Jan 11, 2008

    I wonder if they've ever cliniced the Tata moniker here in the states. Everytime I read it I'm reminded of the fact that tatas is an old vaudeville expression for breasts.

  • 1996MEdition 1996MEdition on Jan 11, 2008
    BabyM: They need to offer it in Former British Colony Racing Green. They should offer a flesh tone for the exterior paint. I could then get a pair of these and a hot pink Tribeca to match.