So Green It Hertz

Frank Williams
by Frank Williams

Hertz has jumped on the enviro-bandwagon. Their new Green Collection consists of cars with "EPA Highway Fuel Efficiency rating of 28 Miles or more per gallon." There are currently six cars in the Green Collection, each reservable by name: Toyota Prius and Camry, Ford Fusion, Buick LaCrosse, Subaru Outback and Hyundai Sonata. Interestingly, other cars in Hertz' fleet that meet their arbitrary mileage criteria (e.g. the Toyota Corolla and Hyundai Accent) aren't invited to the party. The TV ad bragging about their environmental friendliness only mentions the Prius– to the point where you've got to wonder if Toyota co-sponsored the come-on. Of course, the green-washing fails to mention that the rental car company's fleet also includes gas guzzlers that go by the name of Hummer H2 and H3, Cadillac Escalade, Lincoln Navigator and Town Car, Ford Shelby GTH, GMC Yukon and Chevrolet Corvette. Now that would be an inconvenient ad.

Frank Williams
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  • Donal Donal on Jan 02, 2008
    There will be a backlash in the green movement after it becomes clear that many of the companies claiming to be green are in fact nothing of the sort. Businesses that proclaim they are "carbon neutral" will find that such proclamations no longer carry much weight among far more skeptical media and consumers. Business Week Reminds me of "user-friendly."
  • Dean Dean on Jan 02, 2008

    I'm guessing that the Outback is "green" insofar as it is probably among the mileage leaders for all wheel drive vehicles with some carrying capacity. In other words, it isn't green, but greener than most comparable alternatives.

  • Tdoyle Tdoyle on Jan 02, 2008

    I think we'll just keep our '07 PZEV Focus, thank you.

  • Armadamaster Armadamaster on Jan 03, 2008

    Um....yeah...I'll take a Town Car now please....