So Green It Hertz
Hertz has jumped on the enviro-bandwagon. Their new Green Collection consists of cars with "EPA Highway Fuel Efficiency rating of 28 Miles or more per gallon." There are currently six cars in the Green Collection, each reservable by name: Toyota Prius and Camry, Ford Fusion, Buick LaCrosse, Subaru Outback and Hyundai Sonata. Interestingly, other cars in Hertz' fleet that meet their arbitrary mileage criteria (e.g. the Toyota Corolla and Hyundai Accent) aren't invited to the party. The TV ad bragging about their environmental friendliness only mentions the Prius– to the point where you've got to wonder if Toyota co-sponsored the come-on. Of course, the green-washing fails to mention that the rental car company's fleet also includes gas guzzlers that go by the name of Hummer H2 and H3, Cadillac Escalade, Lincoln Navigator and Town Car, Ford Shelby GTH, GMC Yukon and Chevrolet Corvette. Now that would be an inconvenient ad.
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