Maximum Bob: GM Will Not "spend One Dollar in Order to Be Number One"
Once again, GM Car Czar Maximum Bob Lutz is shooting his mouth off, aspiring to TTAC's non-existent Stop Making Sense lifetime achievement award. Let's face it: it's one thing to say you don't give a shit about Toyota snatching your employer's "world's largest automaker crown" and then rescind the remark (as GM CEO Rick Wagoner did during a Russian plant unveiling in '07). It's another to say the same thing again. But those are the [non-fighting] words coming out of Maximum Bob's mouth in an interview set to be published tomorrow by the German auto industry newspaper Automobilwoche (via Reuters). "Good product quality, the company's image and the profit for shareholders are more important goals than the top position in volume." In that order, presumably. BTW. WTH does that quote actually mean?