GM To "Consolidate" More Buick, GMC, Pontiac Dealers
The Detroit News' story on Rick Wagoner's recently professed intention to continue consolidating Buick, GMC and Pontiac dealers is straightforward to the point of wondering why the Hell they bothered. GM's got too many dealers (14,118). Wagoner wants to trim the network. This is news? Alright then, we'll play. Given that all GM dealers are protected by their state's franchise laws, how exactly is Wagoner going to git 'er done? Is the General going to spend [some more of the bank's] billions and buy-out stand alone dealers? Are they going to swing their ax and defend their position in court? Or are they simply going to continue starving Buick/Saab/Hummer/Pontiac of killer product until the brands die of natural causes– or just long enough to force them to consolidate and then turn the models into variations of a single brand? Three brands? Four brands? Inquiring minds want to know! The closest scribe Sharon Terlep comes to providing an answer. ""We do it one and two at a time," GM Marketing Maven Mark LaNeve told her of the consolidations. "Every situation is unique." So now we know.
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