Daniel Howes: Toyota Sucks, Detroit Rocks!
As Motown's chief cheerleader, The Detroit News is all about the spin. But every now and then, the paper kicks it up a notch to kick Toyota in the teeth. Columnist Daniel Howes recounts ToMoCo's '07 "challenges." For those of you who aren't regular readers of the DTN or TTAC (or any other automotive publication), Toyota stands accused of hypocrisy for perpetuating their green rep whilst selling gas-guzzling trucks and SUVs and lobbying against an increase in federal fuel economy standards (unlike…?). "Yes, UAW President Ron Gettelfinger had it right up on Mackinac Island last May: Toyota is not a division of Greenpeace — and it never was." Howes then rounds on Toyota for its Consumer Reports downgrade and product recalls, and shares an unsubstantiated anecdote. "On a separate press event to unveil the car, two Camrys were knocked out with transmission problems. In contacting Japan, they were told Toyota engineers there knew of a problem with a coupler in the transmission but failed to notify their colleagues in the States." In sum, "One of the lessons of this year's auto show is that for the first time in what seems like forever, a fair amount of Detroit's metal is reaching (if not exceeding) parity with its chief rival Toyota. That means a whole new kind of competition is about to begin and Detroit is back in the game." Fair enough?
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