By on December 11, 2007

chevyspark.jpgIndia's new car market is red hot. GM's Spark is not. As the Business Standard reports, "In the seven months between April and October this year, the Chevy Spark has managed to sell less than 12,000 units, or an average of 1,700 units a month, while its peers Alto and WagonR (Maruti Suzuki), Indica (Tata Motors) and Santro (Hyundai) have had average monthly sales of 10,000 – 18,000 units." Apparently, the Spark– a rebadged Daewoo Matiz– is a victim of GM's inability to move decisively (who'd a thunk?). Before GM took control of Daewoo in '01, the Daewoo Matiz– badged the Daewoo Matiz– had been India's best-selling car. Post-sale, The General dicked around trying to buy Daewoo’s assets in Surajpur, Uttar Pradesh. The deal went nowhere, leading to a five-year delay before the Spark's launch. And if that doesn't sound familiar (Camaro fans), how about this: "For 10 days in October, as a festival season offer, GM offered a massive discount of Rs 53,000 on the six-month old model, which got bookings for 12,000 units." Only capacity constraints at the Halol plant in Gujarat make timely delivery impossible. Never mind. GM's got big plans for the future, introducing six new Chevys from their Halol plant (85k capacity) and bringing its Talegaon plant (1.5m capacity) on-stream. 

Get the latest TTAC e-Newsletter!

3 Comments on “GM’s Indian Spark a Damp Squib...”

  • avatar
    Justin Berkowitz

    What classic GM. Don’t pay attention to now. We have big plans for the future. “Oh sorry, the ball is in my other hand.”

  • avatar

    India is a tough place to do business, given its insufficient infrastructure, and more-than-sufficient red tape.

    If GM sticks around, they’ll do fine, as they have in China.

  • avatar


    India is a tough place to do business alrite. But not primarily due to red tape and infrastructure. Its coz customers wont take any BS about GM’s brand name and will buy primarily on the strentgh and Value for Money of the product.

    Spark failed primarily due to its flawed pricing. It was priced higher than its primary competitors from Hyundai and Suzuki. Also, GM does not have the kind of after sales network that those two have.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Veeg: Sorry we didn’t grow up on third base and act like we hit a homer like the olds. Grew up in the easiest time in...
  • Jeff S: Go ahead and take another shot just make sure it is bourbon and not whiskey. Bottoms up.
  • Jeff S: Lou you might be right about polished slime (also turds) but the older I get the less I trust people and the...
  • EBFlex: 6/21/business/gas-tax-holiday- biden/index.html
  • EBFlex: You realize when you call me comrade you’re calling yourself comrade right? Sit down son.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber