6,000 Car Buyers Can't Be Wrong… Can They?
Even as Chrysler CEO Bob Nardelli is talking of billion dollar losses, his Dodge Boys are declaring the yet-to-be-seen Challenger SRT8 a runaway hit. The Detroit News reports that over 6k customers plunked down deposits this week for the $37,995 retro musclecar– much to the glee of dealers, some of whom have been dodging tumbleweeds on the showroom floor for years. Over half of the Challenger preorders specified "Hemi Orange," with the rest divided evenly between black and silver (the only other colors available). Placing an order only guarantees a Challenger challenger a place in line. With 2008 production limited to 10K units, there's gonna be a whole lot of disappointed muscleheads. The real determination whether or not the Challenger is a sales champ arrives in 2009 when the full line of cars, styled after one of the worst-selling '70's pony cars, hits the streets (or not). At that point, the new Challenger will be going head-to-head with the new… wait for it… here it comes… Chevrolet Camaro. And, lest we forget, the old new Mustang.
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