Texas Ford Dealer: "Tired of Wet Backs?"

Frank Williams
by Frank Williams

Chris Bangle isn't the only one in the auto industry who could use some sensitivity training. Adweek's Marketing y Medios reports that a Georgetown, Texas Ford Lincoln-Mercury dealership stepped in it big time. Mac Haik Ford Lincoln-Mercury emailed an ad to 1200 customers with the headline "Tired of Wet Backs?" The ad was a promotion for vehicles with air-conditioned seats. Geddit? Suffice it to say, the pun didn't go over too well with the area's Hispanic population. The dealership issued an apology for the incident and fired the general sales manager who produced the ad. Their general manager promises that no ads will go out until they've been reviewed by several managers, including himself. I guess he took the old Spanish saying "A palabras necias, oidos sordos" a bit too literally.

Frank Williams
Frank Williams

More by Frank Williams

Join the conversation
4 of 61 comments
  • Unohugh Unohugh on Oct 07, 2007

    We have a separation of church and state so that the state can't force a religion on us.

  • Youphuqinsuck Youphuqinsuck on Oct 08, 2007

    I guess nobody watches Comedy Central.....Carlos Mencia downs everybody....but i dont see anyone gettin pissed and crying over that.....all of the stand up acts....still dont see anyone cryin....

  • Virtual Insanity Virtual Insanity on Oct 10, 2007

    Thats because Carlos Mencia is a minority. Its ok for minorities to do it, just not whites. Because remeber, its a crime to be white.

  • HenryFordFan HenryFordFan on Dec 23, 2008

    That's great! Now all Ford needs to do is stop manufacturing cars in Mexico.