Texas Ford Dealer: "Tired of Wet Backs?"
Chris Bangle isn't the only one in the auto industry who could use some sensitivity training. Adweek's Marketing y Medios reports that a Georgetown, Texas Ford Lincoln-Mercury dealership stepped in it big time. Mac Haik Ford Lincoln-Mercury emailed an ad to 1200 customers with the headline "Tired of Wet Backs?" The ad was a promotion for vehicles with air-conditioned seats. Geddit? Suffice it to say, the pun didn't go over too well with the area's Hispanic population. The dealership issued an apology for the incident and fired the general sales manager who produced the ad. Their general manager promises that no ads will go out until they've been reviewed by several managers, including himself. I guess he took the old Spanish saying "A palabras necias, oidos sordos" a bit too literally.