Advance Auto Parts Stops Annoying Customers With Outdated Video
August 2nd, 2007 2:48 PM
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Digital Signage Today reports that Advance Auto Parts' in-store TV network has gone dark. Advance launched their three channel digital network eight years ago. The smorgasboard of auto-related content– both customer how-to and employee training– expanded to all of the auto parts giant's 3150 locations. Management shut down the system earlier this week as part of a cost-cutting and restructuring campaign led by acting CEO John C. Brouillard (formerly CEO of the H.E. Butt supermarket chain). Digital Signage mourned the passing of one of America's largest and longest running retail media networks by pointing-out that ad-supported in-store digital signage is a "tough nut to crack" that ain't yet cracked.
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If most of our customers knew what they were driving this would not be a problem. When the customer "thinks" his car is a 97 or maybe a 98, no it's a 99 but I'm not sure if it's a 4 or 6 cyl. Then I "think" I'm giving you the right parts..
Been there a million times...never once noticed the TVs in question.
I always hated those damned idiotic commercials. Everyone's a goofy idiot from the shiny happy salespeople to the squeaky clean 'customers' who wouldn't dare consider getting their fingers dirty in the engine bays. Hey... wait a sec... I think I just described my recent trip to Autozone.
Maybe they'll plow back the money into more car-savvy training for employees. I'll start holding my breath.