Do You Recognize This Face?

Robert Farago
by Robert Farago

A commentator (whose comment was removed for violating our no-flame posting policy) took violent exception to the Tribeca review’s three paragraph dalliance upon its, uh, "questionable" exterior design; specifically the model’s new front end. Vindication comes via a study by CNW Marketing Research of Brandon, Oregon, which concludes that 70 percent of drivers judge their vehicles primarily by the headlights and grilles. OK, they only interviewed 40 subjects. Still, CanWest scribe Peter Ketner offers an excellent piece of parsing, riffing on the study’s conclusion that pistonheads have a tough time remembering human faces. So now you know.

Robert Farago
Robert Farago

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