Tag: Wraith

By on August 4, 2015

Wraith_Music_Front_3Q_STU_EXT_01_v8_R4_CROPPED

The latest creation as part of Rolls-Royce’s Bespoke Collections might as well have come from the Fox-body-loving garage of our own Sanjeev Sajeev Mehta. Showered in a svelte shade of heavy-metal brown, this Wraith ‘Inspired by Music’ model is just as inspired by the Brown Car Appreciation Society as it is Rock & Roll.

(Read More…)

By on April 9, 2015

 

While designing top-dollar luxury cars was a rare success during my year at CCS, it’s gotta be tough to get these into production.  Consider competition from lower-rung manufacturers, namely those parent companies owning the likes of Rolls Royce. How much shared engineering is forced upon them?  What financial (beancounting) and legal (pedestrian safety, carbon emission) design constraints are forced upon the uber-luxury Transportation Designer?

Design directives get muddy in any vehicle, yet weak design is intolerable at a $354,000 price tag. (Read More…)

By on March 5, 2013

 

Not to be outdone by the bull from Wolfsburg, BMW’s adopted super-luxury brand, Rolls Royce, offers its “most powerful and dynamic Rolls-Royce in history.” The Wraith, a car “with just a hint of the noir,” as Rolls says in an email. (Read More…)

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