Toyota has a new global styling chief that makes heads turn in Aichi and Bunkyo, even before he has shown a rough design: “Eeeh? Look at that shirt! And did you see the gold chain???” Or as Frau Schmitto-san, TTAC’s advisor in multicultural matters exclaimed: “Global styling? He needs to style his hair!” It takes a lot to shake up Toyota’s culture, and Akihiro “Dezi” Nagaya has what it takes.
Charged with putting an end to the long tradition of conservative design, Dezi Nagaya definitely looks the part. According to Automotive News [sub], he “dresses like he’s on his way to a trendy Shibuya nightclub rather than off to work at Toyota.”
Cornered at the Frankfurt Auto Show (even there he stood out), Toyota’s new head of styling promised: (Read More…)