#tracer

Rare Rides has featured Ford’s compact Escort offering previously, in a first-generation EXP from 1986. Today’s Escort hails from the model’s second generation and wears a Mercury badge instead. It also has three important letters on the back: LTS.

Let’s check out a sporty economy sedan from the good people at Mercury.

Kicky appearance packages and vivid colors were all the rage among Detroit makers of cheap econoboxes during the late 1980s through middle 1990s, and so it became necessary for the Dearborn masterminds to create a Mercurized Ford Escort that would enthrall younger car shoppers. Thus was the Mercury Tracer Trio born. Here’s a screaming purple ’95, spotted in a Denver self-service yard.

Here’s a rare one! We’re familiar with the 1990s Mercury Tracer that was a Mercury-badged Ford Escort (which was itself a Ford-badged Mazda), but the 1987-89 Tracer was a rebadged and left-hand-drive Ford Laser, a crypto-snazzy Australian version of the Mazda 323. They sold in very small quantities in the United States, and so it took me a moment to identify this example that I spotted last week in a Denver self-service wrecking yard. As an excellent example of “rare ≠ valuable,” it seemed worthy of this series.

TTAC Commentator Modestholdings writes:

Best from the West, young man,

The Boss has a pretty nice ’94 Escort LX wagon sourced by yours truly, and it happens to have found the sweet spot betwixt my picking it and her loving it. A grand for this one-owner handshaker and she’s managed to put about 23K on it in the last year — points of interest are far and few between here in Wyoming.

When GM axed four brands in bankruptcy, it seemed for one bright, shining moment that the era of America’s auto brand bloat was drawing to a close. No such luck. Both Chrysler and Ford passed up opportunities to hack off purposeless brands, and in doing so perpetuated some of the worst examples of brand engineering surviving in the US market. If there were one brand that needed the hatchet, it is and was Mercury. Now, after a decade of Jill Wagner-supplied life support, Ford is breaking the silence surrounding its entry-luxe brand, announcing that a Mercury-badged vehicle will be built “on the same platform” as the new Ford Focus. Put simply: the Mercury Tracer is coming back.