With signs of change appearing in the midsized segment, I thought we would look at our archived sales results for the “Big Six” sedan nameplates in hopes of some historic context. And here it is: competitive convergence is turning what used to be Toyota and Honda’s wading pool into a bloody knife fight.
A year ago I put together a chart comparing the first-half performance of America’s “big six” most popular midsized sedans. Then, the graph seemed to show promising growth and a tightening segment. Now we seem to be looking at an up-and-down but ultimately more stagnant market… and a segment that is still battling it out in some of the closest competition in recent memory. But this chart alone doesn’t tell the whole story… hit the jump for the same chart, only with sales plotted cumulatively by month.