Wednesday marks the 16th anniversary of the Daimler-Chrysler merger. One day prior to this milestone, Fiat Chrysler has unveiled their business plan for the next 5 years. While the industry norm is to keep future product plans, brand strategies and sales targets as a closely guarded secret, FCA took the unusual step of making it all public, with FCA CEO Sergio Marchionne headlining the event (billed as a conference for investors) at an event in Auburn Hills, Michigan. Each of FCA’s brands and subsidiaries was given the chance to present their strategy through 2018, with healthy helpings of new vehicles, future technology and corporate strategy being revealed.
Strong year-over-year growth in America’s full-size pickup sector was powered by all five major players in April 2014.
General Motors added 6398 sales to the April 2013 Silverado/Sierra total. Chrysler sold 5265 more Ram trucks than at this time one year ago. F-Series sales improved by 4357 units. Toyota added 1941 Tundra sales for the most significant percentage increase, a 23.5% jump.
For five decades, the powerplant of choice for Truck Mountain has been the venerable V8. With powerful V6 engines from Ford, General Motors and Ram being favored for more and more consumers of full-size pickups, however, the V8 could soon find itself occupying a smaller niche along the mountain.
Dodge is set to revive the Power Wagon as a high end heavy-duty truck option for Ram buyers.
Though Ram knocked Chevrolet off the monthly sales throne for the first time since August 1999, the brand is ready to reclaim their part of Truck Mountain by offering incentives and extending their annual Truck Month into April.
For the first time since 1999, Ram trucks outsold Chevrolet in a monthly sales period, with Ram edging out the bowtie brand by just 285 trucks.
February 2014 sales of America’s six continuing full-size pickup lineups grew 1.8%, but GM’s truck twins, the newest trucks on the block, fell 8.9%. Ford, Ram, Toyota, and Nissan combined for an 8.7% year-over-year increase to 94,225 units. The Chevrolet Silverado and GMC Sierra’s decline equalled a loss of 4960 units compared with February 2013.
Though quality and performance have improved as of late for products made by the Detroit Three, they still have a ways to go to beat the Japanese brands dominating Consumer Reports‘ current rankings.
U.S. sales of full-size trucks slid 4.5% in January 2014 as the two leading manufacturers of pickups reported falling sales of all their big trucks.
Typically the slowest month of the year for new vehicle sales, this past January should be no different, as the U.S. auto industry generated 32,000 fewer sales than it did one year ago. Although minivans, commercial vans, and the vast SUV/crossover segment all expanded, passenger car sales plunged, year-over-year, and truck volume declined, as well.
Truck Mountain may still be held by the soon-to-be-lightened Ford F-150, but the fuel-efficiency battle in the valley below is already underway, thanks to Ram’s 1500 EcoDiesel pulling the highest mile-per-gallon highway rating of any light truck in the United States at 28 mpg.