It will come as no surprise to regular TTAC readers when I say that Scion has had some sales issues lately. But instead of euthanizing the brand as some on TTAC have suggested, Toyota has decided to take a different route. Thankfully, rather than creating more me-too models based off of US-market Toyotas, the plan includes some JDM/Euro models and the much anticipated “Toyobaru “sports car. The first object of foreign desire landing stateside to start off Scion’s resurrection is the Toyota iQ micro-car. The iQ should be in showrooms across the country soon, but does Scion have the IQ to make a smarter Smart?
The Sea-to-Sky highway in British Columbia, Canada, carves a winding route from the gorgeous – and occasionally riotous – city of Vancouver to the world-class ski resort of Whistler. Its looping curves were rebuilt to make it a high-speed corridor for tourists and athletes during the last Winter Olympics, and as a result, it’s probably one of the top five roads in this country. Mind you, it’s also a favourite hang-out for the local constabulary.
So here I am then, at the wheel of a priceless prototype, sitting on the wrong side of the car next to an emeritus journalist, on a blind on-ramp to one of the most highly-patrolled roads in Canada. What’s called for here is a little decorum, a careful merge, some light throttle application, a few gentle gear-changes and so on. Anything else would be at-worst dangerous and at-best unseemly.
By a curious co-incidence, “unseemly” is my middle name. So I floor it.
As I noted in an earlier piece on the macro-level issues with EVs, it’s dangerously misleading to assume that electric cars can simply replace internal combustion-engine vehicles without a basic re-think of nearly every way in which we relate to our cars. That’s true in terms of consumer-end issues like refueling grid impacts and “range anxiety” but it’s also true in terms of manufacturer-end issues like development and differentiation. It’s even true for the auto media.
One of the giant re-thinks spawned by EV development is in how manufacturers make their vehicles reflect their brand values and stand out in the marketplace, as the electric motor in (say) a Ferrari EV wouldn’t be as fundamentally different as an electric motor in (say) a Kia. This, in turn, makes reviewing EVs extremely difficult, as they all display similar power attributes, weight challenges, single-speed transmissions and battery ranges. So when you are asked to drive a pre-production EV from a major manufacturer, the major question in the mind of the conscientious reporter is the same as the question that drove the vehicle’s development: how is this vehicle different than any other EV? In the case of the Golf blue-e-motion, the answer to that question reflects the challenges of developing a major-market electric vehicle.