#niches

It seems so obvious as to be unmistakable. You’ve been selling an unexpectedly successful Kia Soul for nearly a decade, turning it from what was thought to be a niche-market idea into one of your most popular products.

Do that again.

Hence, here cometh the Kia Stonic. It’s not bound for America, at least not yet, but the Stonic serves elsewhere as the Kia version of the Hyundai Kona. Only unlike the Kona, the Stonic is — like the Soul — a front-wheel-drive subcompact-based “utility vehicle.”

Cargo volume? Virtually identical, at 12.4 cubic feet for the Stonic and 12.5 cubic feet for the Soul. Pricing? In the United Kingdom, the Soul stretches from £14,310 to £23,565, starting slightly below the Stonic’s £16,295 entry point and rising above the Stonic’s top-spec £20,495 price.

This overlap in price, mission, and size is exactly what the doctor ordered, so we have a few vital recommendations for Kia’s rivals.

Okay, maybe I won’t defend your right to the death.But I promise, at the least, to defend on an internet web blog site your right to drive what you want.I don’t drink coffee, I don’t like onions, I avoid footwear whenever possible, and I can’t generate any personal interest in any football game other than the Super Bowl.But I’m glad you visit Starbucks every morning, I’m happy there’s gum to be chewed after you eat a burger laden with onions, I’m thankful there are socks to cover up your ghastly hooves, and I think it’s great that you found something to do on autumn Sunday afternoons.Likewise, I believe the Mercedes-Benz GLC Coupe, Mitsubishi Mirage, and Fiat 500L are heinous transportation devices. But if you want a GLC Coupe, Mirage, or 500L, I’m glad — for your sake and mine — that Mercedes-Benz, Mitsubishi, and Fiat have made those vehicles available.Choice is wonderful. Homogeneity is horrible.