#motivate
Generation Why: Scion Redeems Itself Via Incubator
Scion may have taken some heat for its heavy metal marketing initiative, but Toyota’s youth brand is about to put its money where its mouth (and marketing dollars are). Scion will launch a small-business incubator, dubbed Scion Motivate, to help young people get creative-focused start-ups off the ground.
Derek Kreindler
Oct 26, 2012
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