The Shocking Truth About Start-Stop Systems

TTAC has long seen stop-start systems (which turn off the engine at idle) as one of the many common-sense technologies that will continue to improve internal combustion engine efficiency at a relatively low cost. Outside of these digital pages, though, the systems have taken longer to gain awareness in the United States, resulting in the lagging adoption rate pictured in the chart above. Up to this point, we’ve assumed that this can largely be blamed on the EPA test’s unwillingness to acknowledge the urban-driving advantages of stop-start systems, pointing to Mazda’s protests on the matter as evidence that government intransigence was keeping the technology out of the market. But recently Mazda has announced that all of its vehicles will get stop-start as standard by 2015, and Ford has said that it will begin offering the technology on “some” four-cylinder models for the North American 2012 model-year… and the rest of Detroit isn’t far behind. So what’s the deal? The EPA hasn’t changed its test… why are stop-start systems finally starting to trickle over?

Thanks to new research obtained by TTAC from the cleantech investment fund Pacific Crest, we now have a better understanding of stop-start technology, and why we’re actually glad it’s taking so long for the systems to get here.

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  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.