Not long ago, I described the Mercedes-Benz GLE as “a cross between the new S-Class coupe and a growth of the Human Papilloma Virus.” I stand by that statement.
What an unfortunate time for Mercedes-Benz. Brazil and India are limping along economically, and the sub-$70 oil prices are surely going to limit the number of Rosneft bigwigs (and outright criminals…err, oligarchs) able to gallivant around in the latest crop of crossovers. At least China is still churning, right? Of all the luxury car makers in China, Mercedes-Benz owners are the wealthiest.
Following reaffirmation of the National Labor Relations Board ruling in its favor, the United Auto Workers will push managers at Daimler’s Mercedes-Benz facility in Tuscaloosa, Alabama to respect the ruling, allowing the union to discuss organization on the factory floor.
Uber is having a hard time breaking into the German livery market, and not just for its business model.
The collective distaste for the Mercedes-Benz CLA and GLA is known among the B&B and the wider automotive world – but now, Mercedes has dropped a collective bomb on the psyche of enthusiasts everywhere.
Per Mercedes-Benz’s own naming strategy, anything with a G is considered an SUV, even if the GLA45 AMG is classified as a car. That would make this GLA45 AMG a hatchback – a hot-hatch if you will. Since no one in United States buys hatchbacks, it’s being called an SUV anyways. I went along with this until I pulled up next to a cross-over SUV called Range Rover at a light and noticed that its door handle was above this cute-ute’s roofline. Truth is that it doesn’t matter what you call it because it’s a blast!
Another day, another customer survey. This time, it’s J.D. Power with its annual Sales Satisfaction Index Study, with those surveyed placing Mercedes-Benz at the top of the podium.
No matter how many E-Class Benzes ply their trade as German taxicabs, we still allow the S-Class’s high-class image to rub off on the CLA in order to call the entry-level Mercedes sedan an “entry-luxury” car. A 3-Series without leather, lacking a six-cylinder, can still be called a luxury sports sedan. Lexus’s CT200h uses a Prius powertrain, but hey, it’s a Lexus, so it must be “premium” right?
Upscale. High-end. Executive. Premium. Luxury. The words, commandeered by the manufacturers themselves, have lost so much of their meaning because we have lost our ability to place any faith in words which too often turn out to be nothing more than marketing catch-phrases.
But words don’t matter. Forget the words. Ignore the words. Discard the words. Do whatever you have to render the traditional classifying terms null and void.
Doing so will help you accept the truthful message that the new W205 2015 Mercedes-Benz C-Class, tested here in C400 4Matic form, is an honest-to-goodness, legitimate luxury car. Not because it wears a three-pointed star on its key fob, steering wheel, trunk lid, grille, and bonnet, but because it positions you in “the state of great comfort and extravagant living.” (Read More…)
Mercedes-Benz is shaking things up as far as its long-standing nomenclature system is concerned, as well as introducing a new name to the portfolio: Mercedes-Maybach.
TTAC Commentator LordMurdoc writes:
I’m finally ready to lose my BORING 2002 Geo Prizm.
Checking eBay for older Lexus LS or a Mercedes C-class(about 2004-2006) . If I went with the Merc with the gasoline V6, what type of Gremlins might I expect to attack me when my wallet is most vulnerable? The Prizm is turning my brain to mush and my right foot is in despair!
Thanks for your excellent advice.