Per Mercedes-Benz’s own naming strategy, anything with a G is considered an SUV, even if the GLA45 AMG is classified as a car. That would make this GLA45 AMG a hatchback – a hot-hatch if you will. Since no one in United States buys hatchbacks, it’s being called an SUV anyways. I went along with this until I pulled up next to a cross-over SUV called Range Rover at a light and noticed that its door handle was above this cute-ute’s roofline. Truth is that it doesn’t matter what you call it because it’s a blast!
Another day, another customer survey. This time, it’s J.D. Power with its annual Sales Satisfaction Index Study, with those surveyed placing Mercedes-Benz at the top of the podium.
No matter how many E-Class Benzes ply their trade as German taxicabs, we still allow the S-Class’s high-class image to rub off on the CLA in order to call the entry-level Mercedes sedan an “entry-luxury” car. A 3-Series without leather, lacking a six-cylinder, can still be called a luxury sports sedan. Lexus’s CT200h uses a Prius powertrain, but hey, it’s a Lexus, so it must be “premium” right?
Upscale. High-end. Executive. Premium. Luxury. The words, commandeered by the manufacturers themselves, have lost so much of their meaning because we have lost our ability to place any faith in words which too often turn out to be nothing more than marketing catch-phrases.
But words don’t matter. Forget the words. Ignore the words. Discard the words. Do whatever you have to render the traditional classifying terms null and void.
Doing so will help you accept the truthful message that the new W205 2015 Mercedes-Benz C-Class, tested here in C400 4Matic form, is an honest-to-goodness, legitimate luxury car. Not because it wears a three-pointed star on its key fob, steering wheel, trunk lid, grille, and bonnet, but because it positions you in “the state of great comfort and extravagant living.” (Read More…)
Mercedes-Benz is shaking things up as far as its long-standing nomenclature system is concerned, as well as introducing a new name to the portfolio: Mercedes-Maybach.
TTAC Commentator LordMurdoc writes:
I’m finally ready to lose my BORING 2002 Geo Prizm.
Checking eBay for older Lexus LS or a Mercedes C-class(about 2004-2006) . If I went with the Merc with the gasoline V6, what type of Gremlins might I expect to attack me when my wallet is most vulnerable? The Prizm is turning my brain to mush and my right foot is in despair!
Thanks for your excellent advice.
The oft-maligned European fuel-efficiency testing cycle have produced a few manipulators, per green lobby group Transport & Environment, with Mercedes-Benz as the biggest offender.
Mercedes-Benz is introducing a version of its V-Class van to the North American market, and is using the SEMA show to preview the new vehicles.
Earlier this week, Mercedes-Benz opened its Product Engineering Centre in Beijing. To celebrate the occasion, the luxury brand unveiled a new design study: the Vision G-Code sporty utility coupe.
I felt like a spy within my own company. It was a hot summer day in 2003 and I was at the DaimlerChrysler proving grounds in Laredo, Texas to attend a focus group on the upcoming 2006 Mercedes-Benz R-Class minivan/crossover/sport touring wagon. My dozen or so fellow attendees were all wealthy owners of high-end Mercedes-Benz cars. I was here because the Mercedes-Benz USA focus group invite filter did not recognize my net worth nor the fact that I worked for Mercedes-Benz Financial Services. And I was not about to tell anyone that…
Mercedes-Benz USA has already sold more copies of the all-conquering S-Class in 2014 than in the full calendar years of 2009, 2010, 2011, 2012, and 2013. By the end of October, Mercedes-Benz USA’s S-Class sales total will be in excess of 2008’s total, as well.
Not since 2007 have S-Class sales been this strong. Mercedes-Benz sold 30,886 S-Class sedans in the United States in 2006 and 26,081 in 2007 after averaging little more than 20,000 annual U.S. sales between 2002 and 2005. (Read More…)