In the war for ever-lucrative pickup truck money, conspicuous consumption is key. General Motors’ latest salvo in the pickup arms race has mudders, LED lamps, a spray-in bedliner and the letter “X” in its name, jack.
GMC announced Wednesday that it would sell this spring a Sierra 1500 All Terrain X package, which is derived from its All Terrain trim, and includes a handful of goodies thrown on at the factory instead of at the dealership to pry a few more hundred dollars out of the burning pockets of pickup buyers.
Interestingly, the All Terrain X package is available on its 5.3-liter V-8 (with performance exhaust!), not the hi-po 6.2-liter V-8 because product planners will have a name for that later. (Read More…)