Lincoln has been working to get their luxury mojo back for a while, but up to this point it has tried to sell models a half-step larger to luxury shoppers. That meant a major value proposition, but engineers often skimped on luxury to keep prices low. The MKC is an entirely different animal however. This Lincoln is essentially the same size as the Lexus NX and Mercedes GLK. Although the MKC is finally the same size as its competition, it marches to a different drummer, and after a week I finally realized something. It’s refreshing to have something different.
Mercedes-Benz has been making improvements to its manufacturing facility near Tuscaloosa, Alabama in anticipation of the introduction of the all-new 2015 C-Class. On December 18, Mercedes held a grand opening ceremony for a new 900,000 square foot parts logistics center at the plant. Mercedes claims the $70 million dollar facility will employ 600 people.
We’re all familiar with the Mercedes-Benz GLK, from its new-for-2010-looks-like-2002 exterior to its “they want how much for this?” interior. But the fourth model year is MCE time. Mid-cycle, has Stuttgart enhanced its compact crossover enough that previous rejecters should reconsider it?
The ad for the new Mercedes GLK is targeted straight at owners of MB’s ML and GL SUVs. After all, the new GLK gives you the “same innovation in a smaller design.” Same agility. Same suspension. Same luxury. Same depreciation (my add). So, why bother paying more for one of Mercedes’ more much macho trucks? Sure, this baby brother routine hurts the automaker. The Nissan’s Rogue’s Murano-i-cide is but one example where a new, smaller vehicle robbed Peter to pay Paul less. But that’s the way it is. In Bailout Nation’s new era of hunker down austerity, downsizing is almost as fashionable as having a job. Big ticket buyer meets smaller ticket price on the dark side of town. The carmakers must figure that what they lose in profit they’ll recover in volume. Ask GM how well that works. In that sense the Mercedes GLK is a born win – loser. Or is it?