We’re all familiar with the Mercedes-Benz GLK, from its new-for-2010-looks-like-2002 exterior to its “they want how much for this?” interior. But the fourth model year is MCE time. Mid-cycle, has Stuttgart enhanced its compact crossover enough that previous rejecters should reconsider it?
The ad for the new Mercedes GLK is targeted straight at owners of MB’s ML and GL SUVs. After all, the new GLK gives you the “same innovation in a smaller design.” Same agility. Same suspension. Same luxury. Same depreciation (my add). So, why bother paying more for one of Mercedes’ more much macho trucks? Sure, this baby brother routine hurts the automaker. The Nissan’s Rogue’s Murano-i-cide is but one example where a new, smaller vehicle robbed Peter to pay Paul less. But that’s the way it is. In Bailout Nation’s new era of hunker down austerity, downsizing is almost as fashionable as having a job. Big ticket buyer meets smaller ticket price on the dark side of town. The carmakers must figure that what they lose in profit they’ll recover in volume. Ask GM how well that works. In that sense the Mercedes GLK is a born win – loser. Or is it?
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