Ford’s a little late to the subcompact crossover party, so it’s making a lot of noise to make up for it. The company hosted a highly publicized live Snapchat unveiling for the EcoSport last night, complete with DJ Khaled chanting the vehicle’s name while gesturing at it and dancing around.
From a global perspective, it’s technically not a new car. However, it will be new for North America, and serves to fill an important gap in the company’s lineup. With subcompact crossover sales increasing 30 percent this year, Ford needed to throw something into this crowded segment.
While in recent months TTAC has reported on the declining popularity of the four door, there are still a plethora of fast sedans in the marketplace.
In fact, the performance extracted from them was unfathomable even a generation ago. How did we end up at a 500-horsepower Audi, a 640-horsepower Cadillac and 707-horse Dodge? What were once numbers reserved for otherworldly exotics now are found in a pedestrian nameplate.
But this is no new trend, for while the current power war we’re experiencing has generated outlandish performance numbers for a mere average Joe, the recipe of sticking the most punch possible into a sedan for the masses goes back a long way.
Before Real American Families drove SUVs and minivans, they drove full-sized Detroit station wagons.
I’m not a wagon fanatic and it doesn’t break my heart that wagons are no longer mainstream (although it does break my heart that Chrysler didn’t bring back wagons with huge tailfins instead of the PT Cruiser), but I recognize that the archetypal Detroit wagon of the 1960s and 1970s was the Ford Country Squire. I can’t resist photographing a junked Squire when I see one in the junkyard, and so here’s a Late Malaise Era Country Squire I spotted in a San Francisco Bay area wrecking yard. (Read More…)
Even though Ford hasn’t confirmed it, we know a reborn Ford Bronco is on its way.
Long before a UAW rep spilled the beans about the manly model’s return, Bronco buffs were already giddy with anticipation. TTAC’s managing editor has hardly slept a wink.
Now, word comes that there is indeed a development team hard at work on the model (expected to appear sometime in 2018), but you won’t find them in the vast lands bordered by the Pacific, Atlantic and Gulf of Mexico. (Read More…)
Not knowing what to expect from President-elect Donald Trump once he moves into the White House, automakers spend yesterday issuing nice-sounding congratulatory messages that masked an industry-wide concern over what happens next.
Formal pleasantries aside, one automaker feels that Trump’s policies could stand to benefit its bottom line. (Read More…)
Ford’s smallest utility vehicle is bound for North America, giving hope to Blue Oval fans who find an Escape too unwieldy.
The EcoSport, offered in overseas markets since 2004, will soon be pressed into service to round out the bottom of the Ford’s domestic utility lineup. (Read More…)
Ford Motor Company is finally figuring out the secret to General Motors’ most recent overseas sales success. Chinese shoppers are willing to pay more for a new car than consumers in other countries, but only if it piles on the luxury and, most importantly, prestige.
However, there’s still a long way to go before the Lincoln brand catches up to a surging Cadillac. That automaker only wishes it could find such sales gains in the United States.
That sound you hear — besides that of pollsters hastily preparing new career paths — is the American automobile industry collectively holding its breath.
Donald Trump’s move from presidential candidate to president-elect, largely the result of disaffected voters in traditional manufacturing hot spots (though a nationwide movement to shake up D.C. can’t be ignored), could spell a tumultuous near future for automakers.
“May you live in interesting times,” the saying goes. How interesting remains to be seen. (Read More…)
The problematic dual-clutch transmission that owners love to hate has made enemies around the globe, and yet another country is ready to send its PowerShift anger Ford’s way.
Canadian Ford owners are poised to join the U.S. and Australia in leveling a class-action lawsuit against the automaker over the balky automated manual transmission, which many claim is unsafe. Meanwhile, the Great White North’s transportation regulator has the Blue Oval in its sights, and a future recall isn’t off the table.
While known for their politeness, nothing gets a Canuck peeved like multiple tranny swaps. (Read More…)
Some California tuners are in hot water with Ford after bringing a custom Mustang to SEMA that intentionally looks like the blue oval’s flagship supercar.
That, Michigan’s historic Willow Run factory may be paving the way for the automotive future, Volkswagen is being sued by yet another state, and VW’s chairman is getting back up on the hook as German prosecutors place him back under the microscope… after the break!