Tag: Ford

By on May 22, 2017

Mark Fields, Image: Ford Motor Co.

Mark Fields has reportedly been fired from his position as CEO of Ford Motor Company, to be replaced by a man he appointed as head of the automaker’s mobility subsidiary.

According to Forbes, the company will announce the appointment of Jim Hackett as CEO this morning, part of a broader shakeup of the company’s upper ranks. Hackett, former CEO of Steelcase, served on the automaker’s board for three years before being named head of Ford Smart Mobility LLC in March, 2016.

Fields, a 28-year Ford veteran who replaced Alan Mulally in mid-2014, was reportedly booted by the company’s board amid a continued decline in share values. Two weeks ago, the CEO was grilled by board members and shareholders alike over the direction he has taken the company. (Read More…)

By on May 20, 2017

[Image: Ford]

It looks like Ford’s offer to update 2016 vehicles equipped with its SYNC 3 infotainment system with free Apple CarPlay and Android Auto connectivity has a lot to do with some recent hires.

The automaker has announced it will allow owners of one-year-old vehicles to install the feature, which comes standard on all 2017 models, at no cost. The offer positions Ford near the cutting edge in automotive technology. For a company seeking a starring role in the tech-heavy mobility realm, this is exactly where it wants to be. (Read More…)

By on May 19, 2017

LIVONIA TRANSMISSION PLANT

Despite news that Ford Motor Company has started making plans to scale back its workforce in North America and Asia, there are 800 Michigan-based employees who needn’t fear for their jobs — all thanks to commitments made in the company’s 2015 deal with the United Auto Workers. Ford confirmed on Friday that it will be investing $350 million into its Livonia Transmission plant.

Keeping its end of the bargain means the site will be safe from layoffs and may even bring aboard new employees, although the number of new hires is unclear. It’s assumed the majority of the 800 hourly positions will be filled by Ford dipping into its own staffing pool.  (Read More…)

By on May 19, 2017

ford logo

Welcome to the first entry in a new series, Domestics Abroad. We’ll be taking a look at the international models proffered around the world that wear a domestic company’s badge on the grille but are not offered in their brands’ domestic markets. This is ground zero for “you can’t get that here.” All nameplates you’ll see in this series are current production models.

We kick off the series with Ford, which has the largest number of other-market vehicles than any other domestic manufacturer despite its “One Ford” mantra.

(Read More…)

By on May 17, 2017

Image: Ford Expedition Funkmaster Flex Edition

You’d definitely remember if you’ve seen one of these before, as today’s Rare Ride vehicle is anything but subdued. We’ve already featured a different special edition F-150-based vehicle here before, when the Neiman Marcus Edition Lincoln Blackwood strolled across these pages. Many of you found the black color scheme, trunk carpeting, and wood trim a bit plain though, even if you didn’t admit it.

So today we turn up the volume bass to an uncomfortable level, with the Ford Expedition Funkmaster Flex Edition.

(Read More…)

By on May 17, 2017

Mark-Fields (Image: Ford)

A day after media reports described an impending mass layoff of Ford Motor Company employees, the automaker has clarified who gets to keep a job.

While the scale of the job reductions is less than previously reported — a 10-percent global workforce reduction is off the table — Ford does plan to cull its salaried North American and Asian workforce by one-tenth in a bid to cut costs.

The move comes after last week’s tense shareholders meeting during which investors and analysts grilled CEO Mark Fields over the company’s sinking market valuation. Since taking the helm three years ago, Fields has seen the company’s stock price sink by roughly 40 percent. Hourly workers aren’t affected by the plan, though the same can’t be said for white-collar employees. (Read More…)

By on May 17, 2017

2017 Ford Fiesta ST

After being taken to task for selecting an Ace of Base with all the financial restraint of MC Hammer during his peak earning years, I went on a bit of a hatchback kick. Nothin’ wrong with hatchbacks, even if they are often shunned like lepers by the American buying public. I learned to drive in a hatchback, then endured enjoyed a parade of five-doors during my, erm, formative years.

With that in mind, let’s see what the Blue Oval has in store for us at its most basic of five-door price points: a base Fiesta S Hatch.

… ah … um … oh dear.

(Read More…)

By on May 16, 2017

Ford badge emblem logo

The Ford Motor Company is allegedly preparing for a sweeping reduction of its global workforce. Harder days for the auto industry have been a long time coming, but reports claim the impending layoffs are specifically related to shoring up finances and turning around the company’s lagging stock valuation — meaning Ford could be the canary in the coal mine or a lone company desperate to bolster its own profitability and get angry shareholders off its back.

While the automaker has not yet confirmed the cuts, there is every indication an announcement will be made soon. When confronted with the matter, representatives have been careful to make noncommittal statements and doubly cautious not to deny anything.

“We remain focused on the three strategic priorities that will create value and drive profitable growth, which include fortifying the profit pillars in our core business, transforming traditionally underperforming areas of our core business and investing aggressively, but prudently, in emerging opportunities,” Ford said in an official statement. “Reducing costs and becoming as lean and efficient as possible also remain part of that work. We have not announced any new people efficiency actions, nor do we comment on speculation.”  (Read More…)

By on May 10, 2017

General Motors HQ

Automakers are seeing diminished interest in product as market demand levels off after years of post-recession growth. While some analysts are heralding an industry-wide doomsday, others have cited this as an inevitable market ebb with no cause for alarm. Either way, domestic and foreign automakers have begun scaling back production efforts.

In the United States, Ford recently announced layoffs at its Ohio truck plant and General Motors may be following suit by eliminating 1,100 employees at the Delta Township Assembly Plant near Lansing, Michigan.

GM’s newest U.S. factory was already scheduled undergo retooling for the 2018 Chevrolet Traverse and Buick Enclave crossovers. However, when the plant reopens this June, there’s a good chance that third-shift employees won’t be returning. (Read More…)

By on May 9, 2017

2016 Ford Focus RS

There’s a reason we run Midsized Sedan Deathwatch. North American consumers want space for six dogs, and nothing’s going to stop them from forking over big bucks for cargo volume and a third row. Traditional passenger cars be damned.

Increasingly, it looks like the market has been condemned — it’s down 12 percent over the first four months of this year. But the shrinking market presence isn’t solely the domain of the midsize. Compacts are in trouble, too. Full-size cars? You know the answer. However, if the vehicle in question started out as a conventional grocery getter but piled on the horsepower before leaving the factory, chances are it isn’t hurting. (Read More…)

By on May 8, 2017

2017 Ford Fusion Sport Front 3/4, Image: © 2017 Steph Willems/The Truth About Cars

“Dad, you need to buy this car!” screamed my godsons from the backseat, needling their Scion xB-driving father with an outburst fueled entirely by speed-induced adrenaline and youthful innocence.

I remember being just a little older than these two kids — I was in Grade 4 to be exact — when a low-budget field trip to nowhere brought me into contact with my kindly homeroom teacher’s adolescent son. Or maybe he was 26? You can’t make a call at that age. Anyway, volunteering-son-of-teacher’s daily driver that day was a Fox-body Ford Mustang GT, gray in color.

Already a tall kid, I folded myself into the backseat, excited to not be confined to the third row of the Caprice (or Safari) wagon hauling seven other classmates to look at frogs or tadpoles or whatever it was that day. Up front, the Mustang’s 5.0-liter V8 roared to life, the clutch dropped, and I suddenly forgot all about the abundance of loose change I’d discovered littering the Stang’s floor.

So, I knew how my godsons felt when I said, “Check this out,” and hoofed the throttle of the new-for-2017 Ford Fusion Sport on the way up to their dad’s cottage. A heavier car this time, but with more power on tap. Far more room, too, and the kind of stealthy anonymity you only really appreciate in the pragmatic embrace of adulthood.

It’s a large-ish midsize domestic family sedan, but kids dig it. The question is: can adults live with it? (Read More…)

By on May 5, 2017

[Image: Josephew/Wikimedia]

Sometimes readers just need a reminder that Martha Stewart — culinary queen, decorating maven, celebrity roast participant, buddy to Snoop, ex-con — owns Edsel Ford’s sprawling vacation home in Maine.

Yes, the Mount Desert Island property built for Henry Ford’s only child in 1925 has been in Martha’s experienced hands for 20 years now, and yes, she’s got an Edsel there. The laws of tablescaping demand it. And not even one of the popular Edsel models, either (if you can use that descriptor for any progeny of the disastrous brand). No, she owns a very, very rare Edsel. (Read More…)

By on May 5, 2017

ford explorer police interceptor utility

Normally, a safety recall concerns an intrinsic defect found in a vehicle and, barring some regional temperature-related issues, usually covers units sold throughout the country. While Ford Motor Company is no stranger to recalls, its most recent callback concerns late-model Explorers with a very specific problem in a very specific region.

Blame the mud. (Read More…)

By on May 3, 2017

Mercury Villager Nautica, Image via Ford

I’m back again. Shortly after today’s QOTD about special editions went live, I received an email back from a kind contact at Ford. She provided me with the press photos of the Mercury Villager Nautica I had requested. Since they’re so nice, and you probably haven’t seen them anywhere else, it’s Picture Time.

Feast your eyes on this tasty minivan.

(Read More…)

By on May 3, 2017

Ford EcoSport guardians of the galaxy ad

Advertising isn’t designed to help you make an informed purchasing decision. While some auto ads occasionally cherry pick information to highlight a vehicle’s strengths, you see this tactic employed less and less lately. Pathos-driving advertising sometimes results in innocuous gems, like Subaru’s “Dog Approved” campaign. However, there has been an obnoxious trend where cars, which are presumably for adults, are being marketed as if they are children’s toys.

One of the worst offenders of this phenomenon was Nissan. It tied the Rogue to the Star Wars franchise as much as possible — issuing television spots set in a galaxy far, far away, a special movie edition variant of the vehicle, crossover swag, and even a car modeled to look like an X-wing to display at trade events. It potentially worked, too — Rogue sales skyrocketed.

Taking notice, Ford has similarly decided to link the upcoming EcoSport to the new Guardians of the Galaxy film. The Blue Oval is taking that concept a step further, however. Its downright egregious marketing campaign feels like it belongs in the ad space reserved for Saturday morning cartoons, circa 1992, right next to a sugary breakfast cereal with a cartoon mascot. Ford has sweepstakes, comic books and a film cameo planned. (Read More…)

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