An unnamed product planner for an unnamed truck company candidly told me off the record once: “There is no ceiling for trucks right now. It’s incredible.”
He’s right. Ford’s announcement yesterday of a truck that’ll likely sniff $60,000 to start is a far cry from your grandfather’s Ram that he bought for three dairy cows and a handful of sawdust.
Ford announced Tuesday its new range-topping truck, the F-150 Limited, which will go on sale this winter. The Limited replaces the Platinum as the most you can pay for an F-150, and while the automaker didn’t specify how much the Limited may cost, it’s clear it will be knocking on the door of $60,000 — if not kicking it down.
Limited only in name, not in price, Ford’s newest F-150 is aiming to push average transaction prices higher and further than they’ve ever gone before. According to Reuters, the average price paid for a pickup was $42,429 so far this year.
The Limited model sports 22-inch wheels, a 3.5-liter EcoBoost turbocharged V6, 360-degree cameras and massaging seats.
A Ford spokesman said Friday that despite the automaker offering nearly $11,000 on particular F-150 models, their incentives are still under the segment average.
“It’s not like every F-150 customer walking into a Ford dealer today — whether they’re in L.A. or New York — is going to get $10,000 off of every single model,” Truck Communications Manager Mike Levine said.
“On average, we’re lower than the segment.”
Future Fords may have decorative exterior molding or body panels with built-in lights, Carscoops.com (via FocusRSClub) has uncovered in patent filings.
The filings detail luminescent panels and moldings that would light up to accent portions of some of Ford’s vehicles.
Or you know, the stuff aftermarket shops have been offering for years now.
Ford is looking to boost sales of its full-size F-150 by offering more than $10,000 in incentives for some higher-trim models in some parts of the United States, Automotive News is reporting.
Production issues have plagued the aluminum 2015 F-150 since its launch late last year. According to Ford, only half of the F-150’s normal inventory has been available since June, which as hampered sales. The automaker says dealer stocks will be full by the end of September.
The company’s website offers nearly $11,000 off of 2015 Ford F-150 XLT SuperCrew with Chrome or Sport packages in some parts of the country.
It is the Mustang that could help students become future astronauts, however.
Ford announced Wednesday the one-of-a-kind Apollo Edition Mustang that will be auctioned July 23 in Oshkosh, Wisconsin, to benefit the Experimental Aviation Association’s Young Eagles program, a youth flying education program.
On top of the Saturn V-inspired paint, the 2015 Mustang GT goes like a rocket: 627 horsepower and 540 pound-feet of torque.
I pull up next to a previous-generation Mustang — its 5-liter V8 rumbling as it sits at a stop light — and look over to the driver. There is no acknowledgement from him that I exist. Not a nod, glance, nor a typical, Mustang-owner two-finger wave.
That’s not surprising though — he probably couldn’t hear me.
The 2.3-liter EcoBoost inline four is but a whimper next to the eight cylinders of Detroit aluminum. I give the boosted four banger a slight tip of accelerator. Still nothing from the owner of the “five-point-oh.”
Imagine, if you will, that the beancounters in Dearborn had won the late-80’s battle over the enthusiasts and killed off the V8 Mustang in favor of what became the Probe. Forget the impact on racers and gearheads nationwide; no, the lyrical poet Van Winkle would have spun such different rhymes:
in my SVO
with the sunroof popped
so my hair can blow
Following Ford’s announcement that production of the Focus and C-Max would leave Wayne, Michigan in the next few years, sales personnel at Ford dealers across America were heard asking their managers, “We still sell the C-Max?”
No, that’s not entirely true. Ford is moving Focus and C-Max production out of Wayne by 2018, but we weren’t privy to the conversations inside Ford showrooms. That question may or may not have been asked.
Through the first-half of this year, Ford’s U.S. dealers only sold an average of four C-Max Hybrids and C-Max Energis per dealer per month. (Read More…)
Ford will build its next-generation Lincoln Continental at its Flat Rock, Michigan plant, which also produces the Ford Fusion and Mustang, the Wall Street Journal is reporting.
The announcement was made Wednesday by Ford’s Executive Vice President John Fleming at an event in Dearborn, Michigan.
The announcement comes ahead of negotiations with the United Auto Workers, which represents roughly 50,700 Ford employees.