Of the 6200+ posts on GoodCarBadCar, only 3 percent are car reviews. In February 2016, for example, we published five reviews on GCBC plus 66 other articles, not to mention another eight submissions at The Truth About Cars and six more at Autofocus.ca.
Yet it is with increasing frequency that the people with whom I have personal contact — whether in conversation at visiting hours for a funeral, in emails from long-time readers, when questioned by soon-to-be car buyers — clearly believe that the bulk of my work revolves around driving fast cars down twisty roads.
In one of the many private automotive journalist groups on Facebook (from which I’ll most certainly be banned later today), there was a comment posted recently from a car reviewer bemoaning his lack of a press car in the near future.
“I have to go four days without a press car. My life is basically on hold,” said our dear reviewer. “What am I supposed to do?”
This is the sad reality for most “car reviewers”. Their personal brands are so strictly defined that they can’t write about anything other than how many cup holders are in the newest Maibatsu Monstrosity.
But then it got worse. From another reviewer: “I have no personal vehicle so when my inevitable lag in press cars happens, I’ll be lost.”
Researchers at the Massachusetts Institute of Technology said Thursday that in the future, self-driving cars may be forced into the moral quandary between saving its driver or saving the public in massive, horrific crashes.
Though General Motors gave 15 of its employees the ax over their part of the February 2014 ignition switch recall, U.S. Transportation Secretary Anthony Foxx told those in the National Press Club Monday that no one in the National Highway Traffic Safety Administration was fired or disciplined over their part of the recall and subsequent fallout.
If you saw the video above on Autoblog, accompanied by some tired prose suggesting that you summon some enthusiasm for this, the latest automotive promotion, would you think twice? You might if you knew the person who posted the story, and knew they were being paid to promote said promotion. But how does one actually get an inside look at the gritty world of automotive PR payola? How do you break through the great wall of… what’s that, Jalopnik?
Today, Autoblog writer Jeff Glucker wrote about Nissan’s Britney Spears contest. Trouble is, he’s working for the agency that’s running it.
Earlier this week, [then-Autoblog Associate Editor Jeff] Glucker sent out an e-mail solicitation to several of his contacts in the automotive website world, asking for help promoting a new campaign for the Nissan Versa:
I am working with third-party agency that’s assisting Nissan with a new campaign for the Versa. No, I didn’t lose my job or anything – this is just some side contracting work so I can buy a second iPad or golden shift-knob for my car.