#espn

This site has long been distinguished in many ways by what it doesn’t cover. Our founder wouldn’t cover motorsports at all, though that policy has obviously been changed, for the better I might add. We don’t review the latest edition of Forza or other racing games and sims, and we’re not likely to run a post about the latest episode of Top Gear, in either the original British or the various colonial forms. Why talk about what everyone is talking about? Still, there’s a reason why you see ’69 Camaros at every car show. Things are popular because people like them. This video promoting Detroit’s bid to host ESPN’s 2014 X Games, produced by Detroit agency The Work Inc., featuring a Ford Fiesta ST rallycross car racing around downtown Detroit and Belle Isle, and doing donuts on the roof of Cobo Hall, has been making the rounds of the car blogs and not only is everyone raving about the video, the promo is doing it’s job.